+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Dog Food in Germany

  • PDF Icon

    Report

  • 27 Pages
  • June 2024
  • Region: Germany
  • Euromonitor International
  • ID: 1345829
Dog food in Germany is experiencing pronounced polarisation of price segments, with mid-priced dry dog food recording a decline in 2024, while both premium and economy segments are enjoying notable growth. This trend is being driven by evolving consumer behaviours and economic conditions that are reshaping purchasing decisions. At one end of the spectrum, there is a segment of consumers increasingly gravitating towards premium dog food, reflecting a growing emphasis on pet health and wellness.

The Dog Food in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Dog Treats and Mixers, Dry Dog Food, Wet Dog Food.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Dog Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Polarisation of price segments shapes dog food in Germany
  • Growth of therapeutic dog food shows consumers’ interest in their pets’ health
  • Dog treats shows signs of slowdown
PROSPECTS AND OPPORTUNITIES
  • Slowing growth in Germany’s dog population set to impact dog food in various ways
  • Pet humanisation to gain further traction in coming years
  • Online sales expected to continue growing at a slower pace
CATEGORY INDICATORS
  • Table 1 Dog Owning Households: % Analysis 2019-2024
  • Table 2 Dog Population 2019-2024
  • Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2019-2024
CATEGORY DATA
  • Summary 1 Dog Food by Price Band 2024
  • Table 4 Sales of Dog Food by Category: Volume 2019-2024
  • Table 5 Sales of Dog Food by Category: Value 2019-2024
  • Table 6 Sales of Dog Food by Category: % Volume Growth 2019-2024
  • Table 7 Sales of Dog Food by Category: % Value Growth 2019-2024
  • Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2019-2024
  • Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2019-2024
  • Table 10 NBO Company Shares of Dog Food: % Value 2019-2023
  • Table 11 LBN Brand Shares of Dog Food: % Value 2020-2023
  • Table 12 LBN Brand Shares of Dog Treats and Mixers: % Value 2020-2023
  • Table 13 Distribution of Dog Food by Format: % Value 2019-2024
  • Table 14 Forecast Sales of Dog Food by Category: Volume 2024-2029
  • Table 15 Forecast Sales of Dog Food by Category: Value 2024-2029
  • Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2024-2029
  • Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2024-2029
PET CARE IN GERMANY
EXECUTIVE SUMMARY
  • Pet care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for pet care?
MARKET INDICATORS
  • Table 18 Pet Populations 2019-2024
MARKET DATA
  • Table 19 Sales of Pet Food by Category: Volume 2019-2024
  • Table 20 Sales of Pet Care by Category: Value 2019-2024
  • Table 21 Sales of Pet Food by Category: % Volume Growth 2019-2024
  • Table 22 Sales of Pet Care by Category: % Value Growth 2019-2024
  • Table 23 NBO Company Shares of Pet Food: % Value 2019-2023
  • Table 24 LBN Brand Shares of Pet Food: % Value 2020-2023
  • Table 25 NBO Company Shares of Dog and Cat Food: % Value 2019-2023
  • Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2020-2023
  • Table 27 Penetration of Private Label in Pet Care by Category: % Value 2019-2024
  • Table 28 Distribution of Pet Care by Format: % Value 2019-2024
  • Table 29 Distribution of Pet Care by Format and Category: % Value 2024
  • Table 30 Distribution of Dog and Cat Food by Format: % Value 2019-2024
  • Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2024
  • Table 32 Forecast Sales of Pet Food by Category: Volume 2024-2029
  • Table 33 Forecast Sales of Pet Care by Category: Value 2024-2029
  • Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2024-2029
  • Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 2 Research Sources