Oral Care in Denmark

Oral care in Denmark continued to witness positive current value growth in 2023 albeit driven by price increases. By contrast, lower purchasing power led to another year of volume sales decline, as many household budgets remained under pressure and price sensitivity shaped spending behaviour. During the pandemic consumers paid more attention to hygiene in general, including oral care, as people had the opportunity to brush their teeth more regularly and maintain oral hygiene habits.

The Oral Care in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Oral Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.