Tobacco in Hong Kong, China - Research and Markets

Retail volume sales of tobacco in Hong Kong continued to strongly decline in 2023. Strong tobacco control measures and legislation introduced by the local government have resulted in a highly saturated and mature market. The government introduced yet another increment in tobacco taxation in the 2024 Budget, following a duty increase the previous year. This is due to the aggressive target of lowering smoking prevalence in Hong Kong to 7.

The Tobacco in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Cigarettes, Cigarettes (Illicit+Legal), Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Tobacco market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

EXECUTIVE SUMMARY

Tobacco in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for tobacco?

OPERATING ENVIRONMENT

Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Reduced harm
Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2018-2023

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2018-2023
Table 3 Sales of Tobacco by Category: Value 2018-2023
Table 4 Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 5 Sales of Tobacco by Category: % Value Growth 2018-2023
Table 6 Forecast Sales of Tobacco by Category: Volume 2023-2028
Table 7 Forecast Sales of Tobacco by Category: Value 2023-2028
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2023-2028
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2023-2028

DISCLAIMER

SOURCES

Summary 2 Research Sources

CIGARETTES IN HONG KONG, CHINAKEY DATA FINDINGS

2023 DEVELOPMENTS

Further fall in smoking prevalence due to heightened health awareness, along with strong legislation and education
Product innovation and new launches focus on flavour
Philip Morris Asia Ltd maintains dominant leadership of cigarettes

PROSPECTS AND OPPORTUNITIES

Strong legislation intervention calls for product diversification
Increasing reliance on local consumption means brands are expected to tailor their strategies accordingly

TAXATION AND PRICING

Taxation rates
Table 10 Taxation and Duty Levies 2018-2023
Average cigarette pack price breakdown
Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 11 Sales of Cigarettes: Volume 2018-2023
Table 12 Sales of Cigarettes by Category: Value 2018-2023
Table 13 Sales of Cigarettes: % Volume Growth 2018-2023
Table 14 Sales of Cigarettes by Category: % Value Growth 2018-2023
Table 15 Sales of Cigarettes by Blend: % Volume 2018-2023
Table 16 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2018-2023
Table 17 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2018-2023
Table 18 Sales of Cigarettes by Pack Size: % Volume 2018-2023
Table 19 Sales of Cigarettes by Price Band: % Volume 2018-2023
Table 20 NBO Company Shares of Cigarettes: % Volume 2019-2023
Table 21 LBN Brand Shares of Cigarettes: % Volume 2020-2023
Table 22 Sales of Cigarettes by Distribution Format: % Volume 2018-2023
Table 23 Illicit Trade Estimate of Cigarettes: Volume 2018-2023
Table 24 Forecast Sales of Cigarettes: Volume 2023-2028
Table 25 Forecast Sales of Cigarettes by Category: Value 2023-2028
Table 26 Forecast Sales of Cigarettes: % Volume Growth 2023-2028
Table 27 Forecast Sales of Cigarettes by Category: % Value Growth 2023-2028
Table 28 Forecast Sales of Cigarettes by Blend: % Volume 2023-2028
Table 29 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2023-2028
Table 30 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2023-2028
Table 31 Forecast Sales of Cigarettes by Pack Size: % Volume 2023-2028
Table 32 Forecast Sales of Cigarettes by Price Band: % Volume 2023-2028

CIGARS, CIGARILLOS AND SMOKING TOBACCO IN HONG KONG, CHINAKEY DATA FINDINGS

2023 DEVELOPMENTS

Rebound in offline distribution and elevating the experience
New World cigars continue to penetrate local market

PROSPECTS AND OPPORTUNITIES

Tourism recovery as a short-term growth driver
Reviewing product assortment and consumer engagement to cater for increasingly diverse demands
Cigarillos to gain traction as convenient and accessible alternative to cigars, especially for new smokers

CATEGORY DATA

Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2018-2023
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2018-2023
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2018-2023
Table 36 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2018-2023
Table 37 Sales of Cigars by Size: % Volume 2018-2023
Table 38 Sales of Cigarillos by Price Platform 2018-2023
Table 39 NBO Company Shares of Cigars and Cigarillos: % Volume 2019-2023
Table 40 LBN Brand Shares of Cigars and Cigarillos: % Volume 2020-2023
Table 41 NBO Company Shares of Cigars: % Volume 2019-2023
Table 42 LBN Brand Shares of Cigars: % Volume 2020-2023
Table 43 NBO Company Shares of Cigarillos: % Volume 2019-2023
Table 44 LBN Brand Shares of Cigarillos: % Volume 2020-2023
Table 45 NBO Company Shares of Smoking Tobacco: % Volume 2019-2023
Table 46 LBN Brand Shares of Smoking Tobacco: % Volume 2020-2023
Table 47 NBO Company Shares of Pipe Tobacco: % Volume 2019-2023
Table 48 LBN Brand Shares of Pipe Tobacco: % Volume 2020-2023
Table 49 NBO Company Shares of Fine Cut Tobacco: % Volume 2019-2023
Table 50 LBN Brand Shares of Fine Cut Tobacco: % Volume 2020-2023
Table 51 Distribution of Cigars and Cigarillos by Format: % Volume 2018-2023
Table 52 Distribution of Smoking Tobacco by Format: % Volume 2018-2023
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2023-2028
Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2023-2028
Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2023-2028
Table 56 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2023-2028

SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN HONG KONG, CHINA

2023 DEVELOPMENTS

Hong Kong’s ban on alternative smokeless tobacco, e-vapour products and heated tobacco in place since 2022

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Table of Contents

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