Breakfast Cereals & Cereal-Based Foods Production in the UK - Industry Market Research Report

Feeling the crunch: Revenue edges downwards as sales falter in the face of weak consumer spending power

Companies in the Breakfast cereal and Cereal-Based Foods Production industry manufacture mainly supply supermarkets and grocery stores. Changing consumer tastes have weighed on the industry's performance, with health concerns playing a much more substantial role in consumers' food choices. Media scrutiny of the high sugar content of many processed kinds of cereal has slashed sales. At the same time, healthier alternatives, like porridge, muesli and granola and Weetabix, have grown in popularity thanks to their perceived health benefits compared to traditional cereals. Over 2023-24, industry revenue is expected to tumble by 0.3% because of extreme cost inflation and low real household disposable income, encouraging consumers to opt for cheaper, unbranded cereal substitutes. The Breakfast Cereals and Cereal-Based Foods Production industry include companies that manufacture cereal breakfast foods and mill rice and vegetables. It excludes the production of flour and meal from potatoes. This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.