+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Mobile Virtual Network Operator (MVNO) - Global Strategic Business Report

  • PDF Icon

    Report

  • 293 Pages
  • February 2025
  • Region: Global
  • Global Industry Analysts, Inc
  • ID: 1382346
The global market for Mobile Virtual Network Operator (MVNO) was valued at US$105.5 Billion in 2024 and is projected to reach US$157.2 Billion by 2030, growing at a CAGR of 6.9% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions.

Mobile Virtual Network Operator (MVNO) - Key Trends and Drivers

The growth in the MVNO market is driven by several factors. Firstly, the rising demand for affordable mobile services has led consumers to seek out cost-effective alternatives to traditional MNOs, driving the adoption of MVNOs. This trend is particularly evident in regions with high mobile penetration rates and where consumers are highly price-sensitive. Secondly, technological advancements such as 5G and eSIM technology have enabled MVNOs to offer competitive and innovative service plans, making them attractive to tech-savvy consumers who seek high-performance mobile services. Thirdly, the widespread digitalization and proliferation of smart devices have significantly increased the demand for mobile data services, which MVNOs can provide at competitive rates. This has been particularly important in catering to the needs of younger, data-hungry consumers. Additionally, the rise of niche markets and the growing demand for personalized services have prompted MVNOs to offer specialized plans tailored to specific consumer segments, such as elderly users requiring simple and affordable plans, or gamers needing high-speed data with low latency. Lastly, regulatory frameworks in many countries have become more favorable to MVNOs, encouraging market entry and competition. Regulatory bodies recognize the benefits of increased competition, such as lower prices and improved service quality for consumers, and have implemented policies to facilitate the establishment and growth of MVNOs. As a result, the MVNO market continues to expand, driven by a combination of technological innovation, evolving consumer preferences for cost-effective and personalized services, and supportive regulatory environments.

The MVNO market has experienced significant growth and diversification over recent years. One of the notable trends is the increasing number of strategic partnerships between MVNOs and MNOs. These partnerships enable MVNOs to access advanced network technologies, including 5G, which significantly enhance their service capabilities and competitive edge. The advent of eSIM technology has also revolutionized the MVNO landscape by allowing consumers to switch between service providers without the need for a physical SIM card. This technological advancement simplifies the process of changing carriers, thereby encouraging more consumers to explore MVNO options. Additionally, MVNOs are increasingly leveraging data-driven insights to better understand and respond to customer preferences. This trend is facilitated by advancements in big data analytics and customer relationship management (CRM) systems, allowing MVNOs to offer more personalized and relevant services. Another significant development is the entry of non-traditional players into the MVNO space, such as major retailers, technology companies, and media organizations. These entities leverage their established brand equity and customer bases to successfully launch MVNO services, further diversifying the market and increasing competition.

A Mobile Virtual Network Operator (MVNO) is a wireless communication services provider that operates without owning the underlying wireless network infrastructure. Instead of building and maintaining their own network, MVNOs enter into agreements with existing Mobile Network Operators (MNOs) to purchase network services at wholesale rates. These services are then resold to consumers under the MVNO's brand name. This business model allows MVNOs to launch and offer competitive services with lower initial capital investment compared to MNOs. MVNOs can therefore focus on marketing, customer service, and innovative service plans, often targeting specific market niches such as budget-conscious users, frequent international travelers, or underserved communities. This flexibility enables MVNOs to differentiate themselves through unique offerings, superior customer support, and tailored service packages that meet the diverse needs of their target audiences.

Report Scope

The report analyzes the Mobile Virtual Network Operator (MVNO) market, presented in terms of market value (USD). The analysis covers the key segments and geographic regions outlined below.

Segments

Operational Model (Full MVNO, Service Operator MVNO, Reseller MVNO); Type (Discount, Telecom, Business, Migrant, Roaming, Retail, Media, M2M); End-Use (Consumer, Enterprise).

Geographic Regions/Countries

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Key Insights:

  • Market Growth: Understand the significant growth trajectory of the Full MVNO segment, which is expected to reach US$97.4 Billion by 2030 with a CAGR of a 6.8%. The Service Operator MVNO segment is also set to grow at 7.7% CAGR over the analysis period.
  • Regional Analysis: Gain insights into the U.S. market, valued at $27.4 Billion in 2024, and China, forecasted to grow at an impressive 10.3% CAGR to reach $37.7 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Why You Should Buy This Report:

  • Detailed Market Analysis: Access a thorough analysis of the Global Mobile Virtual Network Operator (MVNO) Market, covering all major geographic regions and market segments.
  • Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
  • Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Mobile Virtual Network Operator (MVNO) Market.
  • Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

  • How is the Global Mobile Virtual Network Operator (MVNO) Market expected to evolve by 2030?
  • What are the main drivers and restraints affecting the market?
  • Which market segments will grow the most over the forecast period?
  • How will market shares for different regions and segments change by 2030?
  • Who are the leading players in the market, and what are their prospects?

Report Features:

  • Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
  • In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
  • Company Profiles: Coverage of players such as AT&T, Inc., CITIC Telecom International Holdings Ltd., Lycamobile, Telefonica SA, TracFone Wireless, Inc. and more.
  • Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Some of the 71 companies featured in this Mobile Virtual Network Operator (MVNO) market report include:

  • AT&T, Inc.
  • CITIC Telecom International Holdings Ltd.
  • Lycamobile
  • Telefonica SA
  • TracFone Wireless, Inc.
  • Truphone Limited
  • Verizon Communications, Inc.
  • Virgin Mobile

Table of Contents

I. METHODOLOGYII. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
  • Influencer Market Insights
  • Global Economic Update
  • Mobile Virtual Network Operator (MVNO) - Global Key Competitors Percentage Market Share in 2025 (E)
  • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
  • Expansion of 5G Technology Spurs Growth of MVNO Services
  • Increased Smartphone Penetration Drives Adoption of MVNO Plans
  • Rise in IoT Connectivity Throws the Spotlight on MVNO Opportunities
  • Enhanced Customer Experience Solutions Strengthens Business Case for MVNOs
  • Growth in Mobile Data Consumption Generates Demand for MVNO Offerings
  • Diversification into Niche Markets Drives Adoption of Specialized MVNO Services
  • Emergence of eSIM Technology Accelerates Demand for MVNO Flexibility
  • Digital Transformation Initiatives: Here`s How MVNOs Stay Competitive
  • Rise of BYOD (Bring Your Own Device) Culture Drives MVNO Subscription Rates
  • Increasing Demand for International Roaming Services Expands MVNO Market
  • Growth of Mobile Payment Systems Strengthens Business Case for MVNOs
  • High-Speed Internet Accessibility Spurs Growth of MVNO Data Services
  • Consumer Preference for Customizable Plans Drives Adoption of MVNOs
  • Subscription-Based Revenue Models Sustain Growth in MVNO Sector
  • Evolution of AI and Machine Learning Drives Innovation in MVNO Offerings
  • Expansion of Remote Work Culture Generates Demand for MVNO Connectivity
  • Growth in OTT (Over-the-Top) Services Expands Addressable Market for MVNOs
4. GLOBAL MARKET PERSPECTIVE
  • Table 1: World Mobile Virtual Network Operator (MVNO) Market Analysis of Annual Sales in US$ Million for Years 2015 through 2030
  • Table 2: World Recent Past, Current & Future Analysis for Mobile Virtual Network Operator (MVNO) by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • Table 3: World Historic Review for Mobile Virtual Network Operator (MVNO) by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • Table 4: World 15-Year Perspective for Mobile Virtual Network Operator (MVNO) by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2015, 2025 & 2030
  • Table 5: World Recent Past, Current & Future Analysis for Full MVNO by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • Table 6: World Historic Review for Full MVNO by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • Table 7: World 15-Year Perspective for Full MVNO by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
  • Table 8: World Recent Past, Current & Future Analysis for Service Operator MVNO by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • Table 9: World Historic Review for Service Operator MVNO by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • Table 10: World 15-Year Perspective for Service Operator MVNO by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
  • Table 11: World Recent Past, Current & Future Analysis for Reseller MVNO by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • Table 12: World Historic Review for Reseller MVNO by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • Table 13: World 15-Year Perspective for Reseller MVNO by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
  • Table 14: World Recent Past, Current & Future Analysis for Discount by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • Table 15: World Historic Review for Discount by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • Table 16: World 15-Year Perspective for Discount by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
  • Table 17: World Recent Past, Current & Future Analysis for Telecom by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • Table 18: World Historic Review for Telecom by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • Table 19: World 15-Year Perspective for Telecom by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
  • Table 20: World Recent Past, Current & Future Analysis for Business by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • Table 21: World Historic Review for Business by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • Table 22: World 15-Year Perspective for Business by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
  • Table 23: World Recent Past, Current & Future Analysis for Migrant by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • Table 24: World Historic Review for Migrant by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • Table 25: World 15-Year Perspective for Migrant by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
  • Table 26: World Recent Past, Current & Future Analysis for Roaming by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • Table 27: World Historic Review for Roaming by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • Table 28: World 15-Year Perspective for Roaming by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
  • Table 29: World Recent Past, Current & Future Analysis for Retail by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • Table 30: World Historic Review for Retail by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • Table 31: World 15-Year Perspective for Retail by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
  • Table 32: World Recent Past, Current & Future Analysis for Media by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • Table 33: World Historic Review for Media by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • Table 34: World 15-Year Perspective for Media by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
  • Table 35: World Recent Past, Current & Future Analysis for M2M by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • Table 36: World Historic Review for M2M by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • Table 37: World 15-Year Perspective for M2M by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
  • Table 38: World Recent Past, Current & Future Analysis for Consumer by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • Table 39: World Historic Review for Consumer by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • Table 40: World 15-Year Perspective for Consumer by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
  • Table 41: World Recent Past, Current & Future Analysis for Enterprise by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • Table 42: World Historic Review for Enterprise by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • Table 43: World 15-Year Perspective for Enterprise by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
III. MARKET ANALYSIS
UNITED STATES
  • Mobile Virtual Network Operator (MVNO) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
CANADA
JAPAN
  • Mobile Virtual Network Operator (MVNO) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
CHINA
  • Mobile Virtual Network Operator (MVNO) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
EUROPE
  • Mobile Virtual Network Operator (MVNO) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
FRANCE
  • Mobile Virtual Network Operator (MVNO) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
GERMANY
  • Mobile Virtual Network Operator (MVNO) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
ITALY
UNITED KINGDOM
  • Mobile Virtual Network Operator (MVNO) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
SPAINRUSSIAREST OF EUROPE
ASIA-PACIFIC
  • Mobile Virtual Network Operator (MVNO) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
AUSTRALIA
  • Mobile Virtual Network Operator (MVNO) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2025 (E)
INDIA
  • Mobile Virtual Network Operator (MVNO) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2025 (E)
SOUTH KOREAREST OF ASIA-PACIFIC
LATIN AMERICA
  • Mobile Virtual Network Operator (MVNO) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2025 (E)
ARGENTINABRAZILMEXICOREST OF LATIN AMERICA
MIDDLE EAST
  • Mobile Virtual Network Operator (MVNO) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2025 (E)
IRANISRAELSAUDI ARABIAUNITED ARAB EMIRATESREST OF MIDDLE EAST
AFRICA
  • Mobile Virtual Network Operator (MVNO) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2025 (E)
IV. COMPETITION

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • AT&T, Inc.
  • CITIC Telecom International Holdings Ltd.
  • Lycamobile
  • Telefonica SA
  • TracFone Wireless, Inc.
  • Truphone Limited
  • Verizon Communications, Inc.
  • Virgin Mobile

Table Information