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Bleach in Tunisia

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    Report

  • 13 Pages
  • February 2025
  • Region: Tunisia
  • Euromonitor International
  • ID: 1407255
Bleach sales in Tunisia slowed in volume and current value terms over 2024, as consumers shifted away from bleach to more specialised products such as surface care. This trend was more noticeable in cities where there are a wider variety of products for different purposes. The rapid expansion of discounters, supermarkets and hypermarkets in the country has broadened the availability of surface care products that represent an alternative to bleach.

The Bleach in Tunisia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Bleach market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Slowdown in bleach sales over 2024
  • Private label enters the bleach category
  • Rising demand for bleach in modern grocery retailers and discounters
PROSPECTS AND OPPORTUNITIES
  • Innovation is expected to focus on non-chlorine bleach
  • Stagnation in consumer demand due to shift towards specialised cleaning products with bleach
  • Low- and middle-income groups to remain core bleach buyers
CATEGORY DATA
  • Table 1 Sales of Bleach: Value 2019-2024
  • Table 2 Sales of Bleach: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Bleach: % Value 2020-2024
  • Table 4 LBN Brand Shares of Bleach: % Value 2021-2024
  • Table 5 Forecast Sales of Bleach: Value 2024-2029
  • Table 6 Forecast Sales of Bleach: % Value Growth 2024-2029
HOME CARE IN TUNISIA
EXECUTIVE SUMMARY
  • Home care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 7 Households 2019-2024
MARKET DATA
  • Table 8 Sales of Home Care by Category: Value 2019-2024
  • Table 9 Sales of Home Care by Category: % Value Growth 2019-2024
  • Table 10 NBO Company Shares of Home Care: % Value 2020-2024
  • Table 11 LBN Brand Shares of Home Care: % Value 2021-2024
  • Table 12 Penetration of Private Label in Home Care by Category: % Value 2019-2024
  • Table 13 Distribution of Home Care by Format: % Value 2019-2024
  • Table 14 Distribution of Home Care by Format and Category: % Value 2024
  • Table 15 Forecast Sales of Home Care by Category: Value 2024-2029
  • Table 16 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources