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Health and Wellness in Indonesia

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    Report

  • 69 Pages
  • July 2024
  • Region: Indonesia
  • Euromonitor International
  • ID: 1407307
The health and wellness industry continues to gain greater significance overall, particularly in the wake of the pandemic, as consumers have become more cognisant of the negative impact of processed food and a range of drinks on their health and wellbeing. The virus disproportionately affected those with underlying health conditions, such as obesity and diabetes, making people more conscious of the need to take care of their health and boost their overall immunity.

The Health and Wellness in Indonesia report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2019-2023, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Health and wellness in focus
  • Consumer weight trends
  • Consumer diet trends
  • Health-related deaths
  • Blood pressure and cholesterol levels
  • Diabetes prevalence
DISCLAIMERHW HOT DRINKS IN INDONESIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Sugar off the menu as Indonesians become more health conscious
  • Natural claims remain popular but challenging economy puts pressure on sales
  • No caffeine and energy boosting hot drinks find their audiences
PROSPECTS AND OPPORTUNITIES
  • Interest in vegan, plant-based, lactose free and dairy free hot drinks set to rise
  • Increasingly busy lifestyles should broaden the appeal of energy boosting hot drinks
  • Health and wellness hot drinks set to benefit from new product development as Hotto makes its mark
CATEGORY DATA
  • Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2023
  • Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2023
  • Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2023
  • Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2023
  • Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2019-2023
  • Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2023
  • Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2019-2023
  • Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2023-2028
  • Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2023-2028
HW SOFT DRINKS IN INDONESIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Indonesians show growing demand for soft drinks with functional properties
  • Natural remains an important health and wellness claim as consumers increasingly value “clean label” products
  • New excise tax expected to steer consumers away from sugary soft drinks
PROSPECTS AND OPPORTUNITIES
  • Interest in soft drinks with beauty-oriented claims expected to rise
  • Good source of minerals set to remain the leading claim in value terms
  • Rising health-consciousness and new sugar tax set to benefit sales of healthier soft drinks options
CATEGORY DATA
  • Table 10 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2023
  • Table 11 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2023
  • Table 12 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2023
  • Table 13 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2023
  • Table 14 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2023
  • Table 15 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2023
  • Table 16 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2019-2023
  • Table 17 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2023-2028
  • Table 18 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2023-2028
HW SNACKS IN INDONESIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Rising health-consciousness continues to buoy demand for “clean label” snacks
  • Good source of vitamins still the leading health and wellness claim in snacks
  • Brain health and memory driven by ageing population while healthy snack bars become increasingly popular
PROSPECTS AND OPPORTUNITIES
  • Younger consumers set to pay more attention to their health and appearance
  • Good source of vitamins will remain the leading health and wellness claim
  • Strong growth potential for vegan claims
CATEGORY DATA
  • Table 19 Sales of Snacks by Health and Wellness Type: Value 2019-2023
  • Table 20 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2023
  • Table 21 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2023
  • Table 22 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2019-2023
  • Table 23 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2023
  • Table 24 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2023
  • Table 25 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2023
  • Table 26 Forecast Sales of Snacks by Health and Wellness Type: Value 2023-2028
  • Table 27 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2023-2028
HW DAIRY PRODUCTS AND ALTERNATIVES IN INDONESIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Interest in plant-based dairy products and alternatives remains strong
  • Good source of minerals remains an important health and wellness claim especially in baby food
  • Rising interest in skin health
PROSPECTS AND OPPORTUNITIES
  • Lactose free dairy products and alternatives set to benefit from increasing awareness of food intolerances and their impact on health
  • Good source of minerals will remain the leading claim by some distance
  • Vegan, vegetarian and plant-based products seen to have significant potential
CATEGORY DATA
  • Table 28 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2023
  • Table 29 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2023
  • Table 30 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2023
Table 31 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
  • Table 32 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
  • Table 33 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
  • Table 34 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2023
  • Table 35 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2023-2028
  • Table 36 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2023-2028
HW COOKING INGREDIENTS AND MEALS IN INDONESIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Health and wellness products made with local herbs and spices gain popularity
  • Natural still the leading health and wellness claim but overall sales decline
  • Honey remains popular among those seeking to improve their digestive health
PROSPECTS AND OPPORTUNITIES
  • Plant-based, vegetarian and vegan options should benefit from rising concerns around health, the environment and animal welfare
  • Natural set to remain the leading health and wellness claim
  • Edible oils set to benefit from increased focus on healthier cooking options
CATEGORY DATA
  • Table 37 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2023
  • Table 38 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2023
  • Table 39 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
  • Table 40 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
  • Table 41 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
  • Table 42 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
  • Table 43 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
  • Table 44 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2023-2028
  • Table 45 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2023-2028
HW STAPLE FOODS IN INDONESIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Healthier rice and noodles continue to gain popularity among Indonesians
  • Healthier rice options continue to fuel sales of staple foods in 2023
  • New dietary preferences see positive growth for vegan and plant-based claims
PROSPECTS AND OPPORTUNITIES
  • Portion control trend likely to gain momentum as obesity concerns rise
  • Rice likely to remain a key focus for the development of health and wellness products
  • Vegan claims becoming more commonplace as consumers adopt healthier and more ethical choices
CATEGORY DATA
  • Table 46 Sales of Staple Foods by Health and Wellness Type: Value 2019-2023
  • Table 47 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2023
  • Table 48 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2023
  • Table 49 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2023
  • Table 50 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2023
  • Table 51 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2023
  • Table 52 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2019-2023
  • Table 53 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2023-2028
  • Table 54 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2023-2028