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Laundry Care in Tunisia

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    Report

  • 19 Pages
  • February 2025
  • Region: Tunisia
  • Euromonitor International
  • ID: 1407314
Unpackaged laundry detergents used to be sold in rural areas of Tunisia and had virtually disappeared from big cities. However, these cheaper formats have witnessed a resurgence. Middle and low-income consumers prefer to buy detergent in smaller quantities from Tunisia’s traditional grocery stores, often buying as and when required.

The Laundry Care in Tunisia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Laundry Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Resurgence of unpackaged laundry detergents after several years of absence
  • Promotional strategies boost sales of laundry products
  • Laundry aids remains a niche in laundry care
PROSPECTS AND OPPORTUNITIES
  • Bar detergents remain popular in Tunisia
  • Hand wash detergents face decline
  • Concentrated laundry detergents to enjoy steady growth
CATEGORY INDICATORS
  • Table 1 Household Possession of Washing Machines 2019-2024
CATEGORY DATA
  • Table 2 Sales of Laundry Care by Category: Value 2019-2024
  • Table 3 Sales of Laundry Care by Category: % Value Growth 2019-2024
  • Table 4 Sales of Laundry Aids by Category: Value 2019-2024
  • Table 5 Sales of Laundry Aids by Category: % Value Growth 2019-2024
  • Table 6 Sales of Laundry Detergents by Category: Value 2019-2024
  • Table 7 Sales of Laundry Detergents by Category: % Value Growth 2019-2024
  • Table 8 NBO Company Shares of Laundry Care: % Value 2020-2024
  • Table 9 LBN Brand Shares of Laundry Care: % Value 2021-2024
  • Table 10 NBO Company Shares of Laundry Aids: % Value 2020-2024
  • Table 11 LBN Brand Shares of Laundry Aids: % Value 2021-2024
  • Table 12 NBO Company Shares of Laundry Detergents: % Value 2020-2024
  • Table 13 LBN Brand Shares of Laundry Detergents: % Value 2021-2024
  • Table 14 Forecast Sales of Laundry Care by Category: Value 2024-2029
  • Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2024-2029
HOME CARE IN TUNISIA
EXECUTIVE SUMMARY
  • Home care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 16 Households 2019-2024
MARKET DATA
  • Table 17 Sales of Home Care by Category: Value 2019-2024
  • Table 18 Sales of Home Care by Category: % Value Growth 2019-2024
  • Table 19 NBO Company Shares of Home Care: % Value 2020-2024
  • Table 20 LBN Brand Shares of Home Care: % Value 2021-2024
  • Table 21 Penetration of Private Label in Home Care by Category: % Value 2019-2024
  • Table 22 Distribution of Home Care by Format: % Value 2019-2024
  • Table 23 Distribution of Home Care by Format and Category: % Value 2024
  • Table 24 Forecast Sales of Home Care by Category: Value 2024-2029
  • Table 25 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources