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Baked Goods in Guatemala

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    Report

  • 20 Pages
  • November 2024
  • Region: Guatemala
  • Euromonitor International
  • ID: 1449092
Overall, baked goods in Guatemala are expected to register moderate volume growth, as continuing population growth supports volume sales. However, there is expected to a marginal fall in constant value sales, as high costs continue to hit profitability. Unpackaged wheat and corn tortillas continue to account for most value sales, though pita bread and in particular packaged pita breads is seeing significant growth, from both local and imported brands.

The Baked Goods in Guatemala report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Bread, Cakes, Dessert Mixes, Dessert Pies and Tarts, Frozen Baked Goods, Pastries.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Baked Goods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • High costs cut into profitability
  • Packaged leavened bread registers higher volume growth than unpackaged
  • Artisanal products dominate, with leading branded player being Bimbo
PROSPECTS AND OPPORTUNITIES
  • Private label gains value share
  • Growing interest in healthier offerings
  • Modern grocery retailers focus on non-traditional offerings
CATEGORY DATA
  • Table 1 Sales of Baked Goods by Category: Volume 2019-2024
  • Table 2 Sales of Baked Goods by Category: Value 2019-2024
  • Table 3 Sales of Baked Goods by Category: % Volume Growth 2019-2024
  • Table 4 Sales of Baked Goods by Category: % Value Growth 2019-2024
  • Table 5 Sales of Pastries by Type: % Value 2019-2024
  • Table 6 NBO Company Shares of Baked Goods: % Value 2020-2024
  • Table 7 LBN Brand Shares of Baked Goods: % Value 2021-2024
  • Table 8 Distribution of Baked Goods by Format: % Value 2019-2024
  • Table 9 Forecast Sales of Baked Goods by Category: Volume 2024-2029
  • Table 10 Forecast Sales of Baked Goods by Category: Value 2024-2029
  • Table 11 Forecast Sales of Baked Goods by Category: % Volume Growth 2024-2029
  • Table 12 Forecast Sales of Baked Goods by Category: % Value Growth 2024-2029
STAPLE FOODS IN GUATEMALA
EXECUTIVE SUMMARY
  • Staple foods in 2024: The big picture
  • Key trends in 2024
  • Competitive Landscape
  • Channel developments
  • What next for staple foods?
MARKET DATA
  • Table 13 Sales of Staple Foods by Category: Volume 2019-2024
  • Table 14 Sales of Staple Foods by Category: Value 2019-2024
  • Table 15 Sales of Staple Foods by Category: % Volume Growth 2019-2024
  • Table 16 Sales of Staple Foods by Category: % Value Growth 2019-2024
  • Table 17 NBO Company Shares of Staple Foods: % Value 2020-2024
  • Table 18 LBN Brand Shares of Staple Foods: % Value 2021-2024
  • Table 19 Penetration of Private Label by Category: % Value 2020-2024
  • Table 20 Distribution of Staple Foods by Format: % Value 2019-2024
  • Table 21 Forecast Sales of Staple Foods by Category: Volume 2024-2029
  • Table 22 Forecast Sales of Staple Foods by Category: Value 2024-2029
  • Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2024-2029
  • Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources