Baked Goods in Italy

Baked goods is seeing relatively low value gains in Italy in 2024, while retail volume is flat. Bread-based products are noted to have been challenged by inflationary pressures in both 2023 and 2024, making this a category in which consumers have been rationalising their purchases for both economic reasons and to reduce food waste. That said, thanks to its ability to renew itself as consumer needs change, the bread sector is constantly evolving.

The publisher's Baked Goods in Italy report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in 2024 directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Bread, Cakes, Dessert Mixes, Dessert Pies and Tarts, Frozen Baked Goods, Pastries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Baked Goods market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.