Baked Goods in Poland

Baked goods in Poland continues to post modest volume growth despite saturation at a slightly slower growth rate than in 2024. Consumer demand is slowing following the dynamic expansion seen during the pandemic years. Baked goods is very mature but there have been shifts in spending habits, with some consumers moving towards alternative breakfast options or cutting back on indulgent purchases due to the rising cost of living.

The Baked Goods in Poland report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Bread, Cakes, Dessert Mixes, Dessert Pies and Tarts, Frozen Baked Goods, Pastries.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Baked Goods market
• Pinpoint growth sectors and identify factors driving change
• Understand the competitive environment, the market’s major players and leading brands
• Use five-year forecasts to assess how the market is predicted to develop