Mobile Phones in China

After a period of retail volume decline, sales of mobile phones in China returned to growth in the second half of 2023, and the category is expected to see a positive performance in 2024 overall, with solid growth anticipated in volume terms, and double-digit growth in current value terms, due to volume growth and price rises. There are a couple of factors which are expected to drive growth in 2024, with the first being the replacement cycle. Users who made purchases during the last boom of mobi

The Mobile Phones in China report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Mobile Phones market
• Pinpoint growth sectors and identify factors driving change
• Understand the competitive environment, the market’s major players and leading brands
• Use five-year forecasts to assess how the market is predicted to develop.