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Other Pet Food in Morocco

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    Report

  • 21 Pages
  • April 2024
  • Region: Morocco
  • Euromonitor International
  • ID: 1449580
The economic recession and declining disposable incomes in 2024 significantly impacts other pet food sales in Morocco. This led some pet owners to abandon their pets while being discouraged from investing in pets such as birds, fish and other mammals. As such, the continuous decrease in the other pet population and the shift from prepared to unprepared food is negatively impacting sales.

The Other Pet Food in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Bird Food, Fish Food, Small Mammal/Reptile Food.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Other Pet Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Other pet ownership declines, negatively impacting sales of pet food
  • The high cost of keeping a fish leads to a weak performance for fish food
  • Bird food is the best-performing product as owning a bird gains popularity
PROSPECTS AND OPPORTUNITIES
  • Pet ownership grows in line with the rise of middle and upper-income families
  • Lack of awareness and advertising negatively impacts sales of other pet food
  • Unpackaged food remains a challenge for other pet food over the forecast period
CATEGORY INDICATORS
  • Table 1 Other Pet Population 2019-2024
CATEGORY DATA
  • Table 2 Sales of Other Pet Food by Category: Volume 2019-2024
  • Table 3 Sales of Other Pet Food by Category: Value 2019-2024
  • Table 4 Sales of Other Pet Food by Category: % Volume Growth 2019-2024
  • Table 5 Sales of Other Pet Food by Category: % Value Growth 2019-2024
  • Table 6 LBN Brand Shares of Bird Food: % Value 2020-2023
  • Table 7 LBN Brand Shares of Fish Food: % Value 2020-2023
  • Table 8 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2020-2023
  • Table 9 Distribution of Other Pet Food by Format: % Value 2019-2024
  • Table 10 Forecast Sales of Other Pet Food by Category: Volume 2024-2029
  • Table 11 Forecast Sales of Other Pet Food by Category: Value 2024-2029
  • Table 12 Forecast Sales of Other Pet Food by Category: % Volume Growth 2024-2029
  • Table 13 Forecast Sales of Other Pet Food by Category: % Value Growth 2024-2029
PET CARE IN MOROCCO
EXECUTIVE SUMMARY
  • Pet care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for pet care?
MARKET INDICATORS
  • Table 14 Pet Populations 2019-2024
MARKET DATA
  • Table 15 Sales of Pet Food by Category: Volume 2019-2024
  • Table 16 Sales of Pet Care by Category: Value 2019-2024
  • Table 17 Sales of Pet Food by Category: % Volume Growth 2019-2024
  • Table 18 Sales of Pet Care by Category: % Value Growth 2019-2024
  • Table 19 NBO Company Shares of Pet Food: % Value 2019-2023
  • Table 20 LBN Brand Shares of Pet Food: % Value 2020-2023
  • Table 21 NBO Company Shares of Dog and Cat Food: % Value 2019-2023
  • Table 22 LBN Brand Shares of Dog and Cat Food: % Value 2020-2023
  • Table 23 Penetration of Private Label in Pet Care by Category: % Value 2019-2024
  • Table 24 Distribution of Pet Care by Format: % Value 2019-2024
  • Table 25 Distribution of Pet Care by Format and Category: % Value 2024
  • Table 26 Distribution of Dog and Cat Food by Format: % Value 2019-2024
  • Table 27 Distribution of Dog and Cat Food by Format and Category: % Value 2024
  • Table 28 Forecast Sales of Pet Food by Category: Volume 2024-2029
  • Table 29 Forecast Sales of Pet Care by Category: Value 2024-2029
  • Table 30 Forecast Sales of Pet Food by Category: % Volume Growth 2024-2029
  • Table 31 Forecast Sales of Pet Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources