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Personal Care Appliances in the Netherlands

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    Report

  • 37 Pages
  • January 2025
  • Region: Netherlands
  • Euromonitor International
  • ID: 1462477
Personal care appliances experienced flat growth in retail volume terms in 2024. After seeing dynamic growth during the pandemic as consumers were forced to take a DIY approach to their hair and beauty demand has since stabilised. These products once again face competition from professional beauty and hair salons offering a range of services, with this having a negative impact on demand for hair care appliances and body shavers in particular.

The Personal Care Appliances in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Body Shavers, Electric Facial Cleansers, Hair Care Appliances, Oral Care Appliances, Other Personal Care Appliances.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Personal Care Appliances market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Personal care appliances sees flat growth as consumers return to professional salons
  • Advancements being seen in hair and oral care appliances
  • Competition remains fierce with new innovations constantly entering market
PROSPECTS AND OPPORTUNITIES
  • Favourable demographics should favour sales of personal care appliances
  • Premiumisation and personalisation expected to be two key trends to look out for
  • Innovation likely to remain a feature of personal care appliances moving forward
CATEGORY DATA
  • Table 1 Sales of Personal Care Appliances by Category: Volume 2019-2024
  • Table 2 Sales of Personal Care Appliances by Category: Value 2019-2024
  • Table 3 Sales of Personal Care Appliances by Category: % Volume Growth 2019-2024
  • Table 4 Sales of Personal Care Appliances by Category: % Value Growth 2019-2024
  • Table 5 Sales of Body Shavers by Format: % Volume 2019-2024
  • Table 6 Sales of Hair Care Appliances by Format: % Volume 2019-2024
  • Table 7 NBO Company Shares of Personal Care Appliances 2020-2024
  • Table 8 LBN Brand Shares of Personal Care Appliances 2021-2024
  • Table 9 Distribution of Personal Care Appliances by Format: % Volume 2019-2024
  • Table 10 Forecast Sales of Personal Care Appliances by Category: Volume 2024-2029
  • Table 11 Forecast Sales of Personal Care Appliances by Category: Value 2024-2029
  • Table 12 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2024-2029
  • Table 13 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2024-2029
CONSUMER APPLIANCES IN THE NETHERLANDS
EXECUTIVE SUMMARY
  • Consumer appliances in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer appliances?
MARKET INDICATORS
  • Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2025
  • Table 15 Replacement Cycles of Consumer Appliances by Category 2019-2025
MARKET DATA
  • Table 16 Sales of Consumer Appliances by Category: Volume 2019-2024
  • Table 17 Sales of Consumer Appliances by Category: Value 2019-2024
  • Table 18 Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
  • Table 19 Sales of Consumer Appliances by Category: % Value Growth 2019-2024
  • Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
  • Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
  • Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
  • Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
  • Table 24 Sales of Small Appliances by Category: Volume 2019-2024
  • Table 25 Sales of Small Appliances by Category: Value 2019-2024
  • Table 26 Sales of Small Appliances by Category: % Volume Growth 2019-2024
  • Table 27 Sales of Small Appliances by Category: % Value Growth 2019-2024
  • Table 28 NBO Company Shares of Major Appliances: % Volume 2020-2024
  • Table 29 LBN Brand Shares of Major Appliances: % Volume 2021-2024
  • Table 30 NBO Company Shares of Small Appliances: % Volume 2020-2024
  • Table 31 LBN Brand Shares of Small Appliances: % Volume 2021-2024
  • Table 32 Distribution of Major Appliances by Format: % Volume 2019-2024
  • Table 33 Distribution of Small Appliances by Format: % Volume 2019-2024
  • Table 34 Forecast Sales of Consumer Appliances by Category: Volume 2024-2029
  • Table 35 Forecast Sales of Consumer Appliances by Category: Value 2024-2029
  • Table 36 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2024-2029
  • Table 37 Forecast Sales of Consumer Appliances by Category: % Value Growth 2024-2029
  • Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2024-2029
  • Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2024-2029
  • Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2024-2029
  • Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2024-2029
  • Table 42 Forecast Sales of Small Appliances by Category: Volume 2024-2029
  • Table 43 Forecast Sales of Small Appliances by Category: Value 2024-2029
  • Table 44 Forecast Sales of Small Appliances by Category: % Volume Growth 2024-2029
  • Table 45 Forecast Sales of Small Appliances by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources