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Dietary Supplements in Georgia

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    Report

  • 23 Pages
  • September 2024
  • Region: Georgia
  • Euromonitor International
  • ID: 1462576
Dietary supplements is enjoying significant volume and value growth in Georgia in 2024, driven by increasing consumer awareness. The COVID-19 pandemic prompted Georgians to actively incorporate vitamins into their routines, leading to a consistent rise in awareness regarding dietary supplements since 2020. This growing awareness is stimulating demand for popular products such as zinc, omega-3, magnesium and selenium, as well as greater interest in combination dietary supplements.

The Dietary Supplements in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Combination Dietary Supplements, Herbal/Traditional Dietary Supplements, Non-Herbal/Traditional Dietary Supplements.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Dietary Supplements market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Growth continues in line with rising awareness
  • Regular consumption increases
  • Advertising and discounting remain key within fragmented landscape
PROSPECTS AND OPPORTUNITIES
  • Stable growth predicted thanks to heightened consumer awareness
  • Competition will remain intense
  • New players anticipated to enter dietary supplements in Georgia
CATEGORY DATA
  • Table 1 Sales of Dietary Supplements by Category: Value 2019-2024
  • Table 2 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
  • Table 3 Sales of Dietary Supplements by Positioning: % Value 2019-2024
  • Table 4 NBO Company Shares of Dietary Supplements: % Value 2020-2024
  • Table 5 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
  • Table 6 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
  • Table 7 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
CONSUMER HEALTH IN GEORGIA
EXECUTIVE SUMMARY
  • Consumer health in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
  • Table 9 Life Expectancy at Birth 2019-2024
MARKET DATA
  • Table 10 Sales of Consumer Health by Category: Value 2019-2024
  • Table 11 Sales of Consumer Health by Category: % Value Growth 2019-2024
  • Table 12 NBO Company Shares of Consumer Health: % Value 2020-2024
  • Table 13 LBN Brand Shares of Consumer Health: % Value 2021-2024
  • Table 14 Penetration of Private Label by Category: % Value 2019-2024
  • Table 15 Distribution of Consumer Health by Format: % Value 2019-2024
  • Table 16 Distribution of Consumer Health by Format and Category: % Value 2024
  • Table 17 Forecast Sales of Consumer Health by Category: Value 2024-2029
  • Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources