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Dietary Supplements in Pakistan

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    Report

  • 23 Pages
  • October 2024
  • Region: Pakistan
  • Euromonitor International
  • ID: 1462579
While value sales continue to be relatively low for dietary supplement in Pakistan in 2024, particularly compared with vitamins, it is expected to register very healthy current value growth. The rising awareness of the benefits of proper nutrition and targeted supplementation is driving demand, as consumers look to maintain their wellbeing through dietary enhancements.

The Dietary Supplements in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Combination Dietary Supplements, Herbal/Traditional Dietary Supplements, Non-Herbal/Traditional Dietary Supplements.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Dietary Supplements market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Healthy value growth in 2024
  • Merck holds a strong lead
  • Superfoods and enriched beverages increasingly compete with dietary supplements
PROSPECTS AND OPPORTUNITIES
  • Positive outlook for dietary supplements
  • E-commerce see value growth
  • Increasing segmentation over forecast period
CATEGORY DATA
  • Table 1 Sales of Dietary Supplements by Category: Value 2019-2024
  • Table 2 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
  • Table 3 Sales of Dietary Supplements by Positioning: % Value 2019-2024
  • Table 4 NBO Company Shares of Dietary Supplements: % Value 2020-2024
  • Table 5 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
  • Table 6 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
  • Table 7 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
CONSUMER HEALTH IN PAKISTAN
EXECUTIVE SUMMARY
  • Consumer health in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
  • Table 9 Life Expectancy at Birth 2019-2024
MARKET DATA
  • Table 10 Sales of Consumer Health by Category: Value 2019-2024
  • Table 11 Sales of Consumer Health by Category: % Value Growth 2019-2024
  • Table 12 NBO Company Shares of Consumer Health: % Value 2020-2024
  • Table 13 LBN Brand Shares of Consumer Health: % Value 2021-2024
  • Table 14 Penetration of Private Label by Category: % Value 2019-2024
  • Table 15 Distribution of Consumer Health by Format: % Value 2019-2024
  • Table 16 Distribution of Consumer Health by Format and Category: % Value 2024
  • Table 17 Forecast Sales of Consumer Health by Category: Value 2024-2029
  • Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources