Baked Goods in Japan

In 2024, both retail volume and retail current value sales of baked goods in Japan are set to experience growth. This progress can be attributed to three factors. First, the price increases seen for baked goods have been smaller compared with other categories. Second, pastries, which accounts for over 40% of all baked goods in retail volume and current value terms, performed well. Lastly, the recovery of both inbound and domestic travel has boosted demand for cakes as souvenirs.

The Baked Goods in Japan report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Bread, Cakes, Dessert Mixes, Dessert Pies and Tarts, Frozen Baked Goods, Pastries.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Baked Goods market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.