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Baby and Child-Specific Products in North Macedonia

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    Report

  • 20 Pages
  • April 2024
  • Region: North Macedonia
  • Euromonitor International
  • ID: 1541422
High inflation continued to impact baby and child-specific products in North Macedonia in 2023. There was only a minimal increase in constant value sales, with volume sales falling marginally, as the birth rate continued to fall. Medicated products registered the highest current value growth, though from a very low base, with baby wipes still accounting for most value sales.

The Baby and Child-specific Products in North Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Hair Care, Baby and Child-specific Skin Care, Baby and Child-specific Sun Care, Baby and Child-specific Toiletries, Baby Wipes, Medicated Baby and Child-specific Products, Nappy (Diaper) Rash Treatments.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Baby and Child-specific Products market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Marginal increase in constant value sales, as inflation still bites
  • Pampers holds on to top spot
  • Consumers increasingly concerned about the environment
PROSPECTS AND OPPORTUNITIES
  • Downward demographic trends hamper growth potential over forecast period
  • Sun care best performer over forecast period
  • Products for sensitive skin an increasing focus
CATEGORY DATA
  • Table 1 Sales of Baby and Child-specific Products by Category: Value 2018-2023
  • Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
  • Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023
  • Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2019-2023
  • Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2020-2023
  • Table 6 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2020-2023
  • Table 7 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2020-2023
  • Table 8 Forecast Sales of Baby and Child-specific Products by Category: Value 2023-2028
  • Table 9 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2023-2028
  • Table 10 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2023-2028
BEAUTY AND PERSONAL CARE IN NORTH MACEDONIA
EXECUTIVE SUMMARY
  • Beauty and personal care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 11 Sales of Beauty and Personal Care by Category: Value 2018-2023
  • Table 12 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
  • Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
  • Table 16 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
  • Table 17 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
  • Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
  • Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
  • Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources