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Microwaves in Brazil

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    Report

  • 36 Pages
  • December 2023
  • Region: Brazil
  • Euromonitor International
  • ID: 1541658
Both retail volume and value sales of microwaves are improving in 2023 compared to the previous year. Holding lower share overall, built-in microwaves is experiencing a more impressive performance, driven by higher average prices and strategies to target more affluent consumers in Brazil. Overall, higher retail value is being influenced by inflationary pressure on prices, although this is gradually easing.

The Microwaves in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Built-in Microwaves, Freestanding Microwaves.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Microwaves market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

MICROWAVES IN BRAZILKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Economic drivers and consumer confidence influence sales of microwaves
  • Retail transformation is necessary to captivate consumers
  • Panasonic features surprising product innovation
PROSPECTS AND OPPORTUNITIES
  • Freestanding remains dominant format of microwaves in Brazil
  • Future opportunities should increase penetration of Brazilian households
  • Legislation on instalment payments can potentially influence consumer sentiment
CATEGORY DATA
  • Table 1 Sales of Microwaves by Category: Volume 2018-2023
  • Table 2 Sales of Microwaves by Category: Value 2018-2023
  • Table 3 Sales of Microwaves by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Microwaves by Category: % Value Growth 2018-2023
  • Table 5 Sales of Microwaves by Smart Appliances: % Volume 2019-2023
  • Table 6 NBO Company Shares of Microwaves: % Volume 2019-2023
  • Table 7 LBN Brand Shares of Microwaves: % Volume 2020-2023
  • Table 8 Distribution of Microwaves by Format: % Volume 2018-2023
  • Table 9 Production of Microwaves: Total Volume 2018-2023
  • Table 10 Forecast Sales of Microwaves by Category: Volume 2023-2028
  • Table 11 Forecast Sales of Microwaves by Category: Value 2023-2028
  • Table 12 Forecast Sales of Microwaves by Category: % Volume Growth 2023-2028
  • Table 13 Forecast Sales of Microwaves by Category: % Value Growth 2023-2028
CONSUMER APPLIANCES IN BRAZIL
EXECUTIVE SUMMARY
  • Consumer appliances in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer appliances?
MARKET INDICATORS
  • Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2024
  • Table 15 Replacement Cycles of Consumer Appliances by Category 2018-2024
MARKET DATA
  • Table 16 Sales of Consumer Appliances by Category: Volume 2018-2023
  • Table 17 Sales of Consumer Appliances by Category: Value 2018-2023
  • Table 18 Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
  • Table 19 Sales of Consumer Appliances by Category: % Value Growth 2018-2023
  • Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
  • Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
  • Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
  • Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
  • Table 24 Sales of Small Appliances by Category: Volume 2018-2023
  • Table 25 Sales of Small Appliances by Category: Value 2018-2023
  • Table 26 Sales of Small Appliances by Category: % Volume Growth 2018-2023
  • Table 27 Sales of Small Appliances by Category: % Value Growth 2018-2023
  • Table 28 NBO Company Shares of Major Appliances: % Volume 2019-2023
  • Table 29 LBN Brand Shares of Major Appliances: % Volume 2020-2023
  • Table 30 NBO Company Shares of Small Appliances: % Volume 2019-2023
  • Table 31 LBN Brand Shares of Small Appliances: % Volume 2020-2023
  • Table 32 Distribution of Major Appliances by Format: % Volume 2018-2023
  • Table 33 Distribution of Small Appliances by Format: % Volume 2018-2023
  • Table 34 Forecast Sales of Consumer Appliances by Category: Volume 2023-2028
  • Table 35 Forecast Sales of Consumer Appliances by Category: Value 2023-2028
  • Table 36 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2023-2028
  • Table 37 Forecast Sales of Consumer Appliances by Category: % Value Growth 2023-2028
  • Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2023-2028
  • Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2023-2028
  • Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2023-2028
  • Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2023-2028
  • Table 42 Forecast Sales of Small Appliances by Category: Volume 2023-2028
  • Table 43 Forecast Sales of Small Appliances by Category: Value 2023-2028
  • Table 44 Forecast Sales of Small Appliances by Category: % Volume Growth 2023-2028
  • Table 45 Forecast Sales of Small Appliances by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources