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Personal Care Appliances in Brazil

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    Report

  • 37 Pages
  • November 2024
  • Region: Brazil
  • Euromonitor International
  • ID: 1541680
The normalisation of the beauty services market after the pandemic, when many consumers needed to carry out personal care themselves at home, continues to have an impact in 2024. In this year, the slowing of growth in personal care appliances is therefore expected to continue in Brazil, although solid growth is still expected in both retail volume and current value terms.

The Personal Care Appliances in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Body Shavers, Electric Facial Cleansers, Hair Care Appliances, Oral Care Appliances, Other Personal Care Appliances.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Personal Care Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Growth in personal care appliances stabilises in the post-pandemic period
  • Consumer loyalty to established hair care brands stays strong despite surge in new options
  • Campaigns expand market for male body shaving and spur retailers’ interest
PROSPECTS AND OPPORTUNITIES
  • Health and wellness trend set to drive growth and penetration in personal care appliances
  • Tax changes and e-commerce partnerships to shape dynamics of personal care appliances
  • Xiaomi to capitalise on growth in electric facial cleansers with import tax benefits
CATEGORY DATA
  • Table 1 Sales of Personal Care Appliances by Category: Volume 2019-2024
  • Table 2 Sales of Personal Care Appliances by Category: Value 2019-2024
  • Table 3 Sales of Personal Care Appliances by Category: % Volume Growth 2019-2024
  • Table 4 Sales of Personal Care Appliances by Category: % Value Growth 2019-2024
  • Table 5 Sales of Body Shavers by Format: % Volume 2019-2024
  • Table 6 Sales of Hair Care Appliances by Format: % Volume 2019-2024
  • Table 7 NBO Company Shares of Personal Care Appliances 2020-2024
  • Table 8 LBN Brand Shares of Personal Care Appliances 2021-2024
  • Table 9 Distribution of Personal Care Appliances by Format: % Volume 2019-2024
  • Table 10 Forecast Sales of Personal Care Appliances by Category: Volume 2024-2029
  • Table 11 Forecast Sales of Personal Care Appliances by Category: Value 2024-2029
  • Table 12 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2024-2029
  • Table 13 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2024-2029
CONSUMER APPLIANCES IN BRAZIL
EXECUTIVE SUMMARY
  • Consumer appliances in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer appliances?
MARKET INDICATORS
  • Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2025
  • Table 15 Replacement Cycles of Consumer Appliances by Category 2019-2025
MARKET DATA
  • Table 16 Sales of Consumer Appliances by Category: Volume 2019-2024
  • Table 17 Sales of Consumer Appliances by Category: Value 2019-2024
  • Table 18 Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
  • Table 19 Sales of Consumer Appliances by Category: % Value Growth 2019-2024
  • Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
  • Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
  • Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
  • Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
  • Table 24 Sales of Small Appliances by Category: Volume 2019-2024
  • Table 25 Sales of Small Appliances by Category: Value 2019-2024
  • Table 26 Sales of Small Appliances by Category: % Volume Growth 2019-2024
  • Table 27 Sales of Small Appliances by Category: % Value Growth 2019-2024
  • Table 28 NBO Company Shares of Major Appliances: % Volume 2020-2024
  • Table 29 LBN Brand Shares of Major Appliances: % Volume 2021-2024
  • Table 30 NBO Company Shares of Small Appliances: % Volume 2020-2024
  • Table 31 LBN Brand Shares of Small Appliances: % Volume 2021-2024
  • Table 32 Distribution of Major Appliances by Format: % Volume 2019-2024
  • Table 33 Distribution of Small Appliances by Format: % Volume 2019-2024
  • Table 34 Forecast Sales of Consumer Appliances by Category: Volume 2024-2029
  • Table 35 Forecast Sales of Consumer Appliances by Category: Value 2024-2029
  • Table 36 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2024-2029
  • Table 37 Forecast Sales of Consumer Appliances by Category: % Value Growth 2024-2029
  • Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2024-2029
  • Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2024-2029
  • Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2024-2029
  • Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2024-2029
  • Table 42 Forecast Sales of Small Appliances by Category: Volume 2024-2029
  • Table 43 Forecast Sales of Small Appliances by Category: Value 2024-2029
  • Table 44 Forecast Sales of Small Appliances by Category: % Volume Growth 2024-2029
  • Table 45 Forecast Sales of Small Appliances by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources