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Personal Care Appliances in Taiwan

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    Report

  • 35 Pages
  • January 2025
  • Region: Taiwan
  • Euromonitor International
  • ID: 1541691
New hair care appliances with better functionality pushed up unit prices in 2024, leading to stronger current value growth in Taiwan’s personal care appliances category. Generation X and some millennial consumers are more concerned about brand, product design and technological innovations rather than price or sustainability. Tescom from Chicony Electronics Co Ltd in Japan has successfully launched new models and is selling through more retail channels.

The Personal Care Appliances in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Body Shavers, Electric Facial Cleansers, Hair Care Appliances, Oral Care Appliances, Other Personal Care Appliances.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Personal Care Appliances market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Personal care appliances buoyed by hair care lines
  • Hair care appliances with specialised design and enhanced functionality gain appeal
  • Electric facial cleaners lose appeal in Taiwan
PROSPECTS AND OPPORTUNITIES
  • Panasonic expected to lead in personal care appliances
  • Local players will continue to lose ground
  • Tescom demonstrates its power especially in hair care appliances
CATEGORY DATA
  • Table 1 Sales of Personal Care Appliances by Category: Volume 2019-2024
  • Table 2 Sales of Personal Care Appliances by Category: Value 2019-2024
  • Table 3 Sales of Personal Care Appliances by Category: % Volume Growth 2019-2024
  • Table 4 Sales of Personal Care Appliances by Category: % Value Growth 2019-2024
  • Table 5 Sales of Body Shavers by Format: % Volume 2019-2024
  • Table 6 Sales of Hair Care Appliances by Format: % Volume 2019-2024
  • Table 7 NBO Company Shares of Personal Care Appliances 2020-2024
  • Table 8 LBN Brand Shares of Personal Care Appliances 2021-2024
  • Table 9 Distribution of Personal Care Appliances by Format: % Volume 2019-2024
  • Table 10 Forecast Sales of Personal Care Appliances by Category: Volume 2024-2029
  • Table 11 Forecast Sales of Personal Care Appliances by Category: Value 2024-2029
  • Table 12 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2024-2029
  • Table 13 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2024-2029
CONSUMER APPLIANCES IN TAIWAN
EXECUTIVE SUMMARY
  • Consumer appliances in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer appliances?
MARKET INDICATORS
  • Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2025
  • Table 15 Replacement Cycles of Consumer Appliances by Category 2019-2025
MARKET DATA
  • Table 16 Sales of Consumer Appliances by Category: Volume 2019-2024
  • Table 17 Sales of Consumer Appliances by Category: Value 2019-2024
  • Table 18 Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
  • Table 19 Sales of Consumer Appliances by Category: % Value Growth 2019-2024
  • Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
  • Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
  • Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
  • Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
  • Table 24 Sales of Small Appliances by Category: Volume 2019-2024
  • Table 25 Sales of Small Appliances by Category: Value 2019-2024
  • Table 26 Sales of Small Appliances by Category: % Volume Growth 2019-2024
  • Table 27 Sales of Small Appliances by Category: % Value Growth 2019-2024
  • Table 28 NBO Company Shares of Major Appliances: % Volume 2020-2024
  • Table 29 LBN Brand Shares of Major Appliances: % Volume 2021-2024
  • Table 30 NBO Company Shares of Small Appliances: % Volume 2020-2024
  • Table 31 LBN Brand Shares of Small Appliances: % Volume 2021-2024
  • Table 32 Distribution of Major Appliances by Format: % Volume 2019-2024
  • Table 33 Distribution of Small Appliances by Format: % Volume 2019-2024
  • Table 34 Forecast Sales of Consumer Appliances by Category: Volume 2024-2029
  • Table 35 Forecast Sales of Consumer Appliances by Category: Value 2024-2029
  • Table 36 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2024-2029
  • Table 37 Forecast Sales of Consumer Appliances by Category: % Value Growth 2024-2029
  • Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2024-2029
  • Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2024-2029
  • Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2024-2029
  • Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2024-2029
  • Table 42 Forecast Sales of Small Appliances by Category: Volume 2024-2029
  • Table 43 Forecast Sales of Small Appliances by Category: Value 2024-2029
  • Table 44 Forecast Sales of Small Appliances by Category: % Volume Growth 2024-2029
  • Table 45 Forecast Sales of Small Appliances by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources