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Microwaves in Russia

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    Report

  • 37 Pages
  • November 2021
  • Region: Russia
  • Euromonitor International
  • ID: 1542597
Having reached its highest level in well over a decade during 2020, the rate of growth in retail current value sales of microwaves exhibited a modest deceleration but remained in double digits during 2021. Retail volume sales of microwaves also continued to expand at a double-digit rate during the year, in spite of a significant increase in unit pricing for the second year in a row.

The publisher's Microwaves in Russia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Built-in Microwaves, Freestanding Microwaves.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Microwaves market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2021 DEVELOPMENTS
  • Pandemic restrictions continue to support strong growth in demand
  • Difficult economic conditions drive shift to cheaper, more basic models
  • Dominance of more affordable freestanding models deepens

PROSPECTS AND OPPORTUNITIES
  • Demand growth will slow but remain robust due to the affordability of microwaves and increased demand for convenience
  • E-commerce set to remain dominant, as local consumers grow increasingly comfortable shopping online
  • As inflationary pressure squeezes consumers, few will be prepared to pay a premium for built-in microwaves

CATEGORY DATA
  • Table 1 Sales of Microwaves by Category: Volume 2016-2021
  • Table 2 Sales of Microwaves by Category: Value 2016-2021
  • Table 3 Sales of Microwaves by Category: % Volume Growth 2016-2021
  • Table 4 Sales of Microwaves by Category: % Value Growth 2016-2021
  • Table 5 Sales of Microwaves by Connected Appliances: % Volume 2017-2021
  • Table 6 NBO Company Shares of Microwaves: % Volume 2017-2021
  • Table 7 LBN Brand Shares of Microwaves: % Volume 2018-2021
  • Table 8 Distribution of Microwaves by Format: % Volume 2016-2021
  • Table 9 Production of Microwaves: Total Volume 2016-2021
  • Table 10 Forecast Sales of Microwaves by Category: Volume 2021-2026
  • Table 11 Forecast Sales of Microwaves by Category: Value 2021-2026
  • Table 12 Forecast Sales of Microwaves by Category: % Volume Growth 2021-2026
  • Table 13 Forecast Sales of Microwaves by Category: % Value Growth 2021-2026

CONSUMER APPLIANCES IN RUSSIA
EXECUTIVE SUMMARY
  • Consumer appliances in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer appliances?

MARKET INDICATORS
  • Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2016-2021
  • Table 15 Replacement Cycles of Consumer Appliances by Category 2016-2021
  • Table 16 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2021-2026
  • Table 17 Forecast Replacement Cycles of Consumer Appliances by Category 2021-2026

MARKET DATA
  • Table 18 Sales of Consumer Appliances by Category: Volume 2016-2021
  • Table 19 Sales of Consumer Appliances by Category: Value 2016-2021
  • Table 20 Sales of Consumer Appliances by Category: % Volume Growth 2016-2021
  • Table 21 Sales of Consumer Appliances by Category: % Value Growth 2016-2021
  • Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2016-2021
  • Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2016-2021
  • Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2016-2021
  • Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2016-2021
  • Table 26 Sales of Small Appliances by Category: Volume 2016-2021
  • Table 27 Sales of Small Appliances by Category: Value 2016-2021
  • Table 28 Sales of Small Appliances by Category: % Volume Growth 2016-2021
  • Table 29 Sales of Small Appliances by Category: % Value Growth 2016-2021
  • Table 30 NBO Company Shares of Major Appliances: % Volume 2017-2021
  • Table 31 LBN Brand Shares of Major Appliances: % Volume 2018-2021
  • Table 32 NBO Company Shares of Small Appliances: % Volume 2017-2021
  • Table 33 LBN Brand Shares of Small Appliances: % Volume 2018-2021
  • Table 34 Distribution of Major Appliances by Format: % Volume 2016-2021
  • Table 35 Distribution of Small Appliances by Format: % Volume 2016-2021
  • Table 36 Forecast Sales of Consumer Appliances by Category: Volume 2021-2026
  • Table 37 Forecast Sales of Consumer Appliances by Category: Value 2021-2026
  • Table 38 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2021-2026
  • Table 39 Forecast Sales of Consumer Appliances by Category: % Value Growth 2021-2026
  • Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2021-2026
  • Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2021-2026
  • Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2021-2026
  • Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2021-2026
  • Table 44 Forecast Sales of Small Appliances by Category: Volume 2021-2026
  • Table 45 Forecast Sales of Small Appliances by Category: Value 2021-2026
  • Table 46 Forecast Sales of Small Appliances by Category: % Volume Growth 2021-2026
  • Table 47 Forecast Sales of Small Appliances by Category: % Value Growth 2021-2026

DISCLAIMER
SOURCES
  • Summary 1 Research Sources