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Sleep Aids in Brazil

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    Report

  • 25 Pages
  • April 2025
  • Region: Brazil
  • Euromonitor International
  • ID: 1543081
Sleep aids has seen consistent growth in demand in Brazil, and double-digit retail current growth is set to continue for a third consecutive year in 2024. One of the main reasons for the increasing use of these products in recent years is the fast-paced nature of modern life. There are several factors, but the primary one is that today’s society tends to push people to work longer hours, which leads to a lack of time.

The Sleep Aids in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sleep Aids market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Third consecutive year of double-digit value growth for sleep aids in Brazil
  • Polarisation in the search for sleep aids: A growing divide between prescription medications and natural alternatives
  • The demand for quality sleep spills over into different industries
PROSPECTS AND OPPORTUNITIES
  • Continued growth for sleep aids, as consumers take control of sleep quality
  • Melatonin will remain popular, but there are questions over its efficacy
  • Sleep patches likely to become an increasingly popular alternative to oral products
CATEGORY DATA
  • Table 1 Sales of Sleep Aids: Value 2019-2024
  • Table 2 Sales of Sleep Aids: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Sleep Aids: % Value 2020-2024
  • Table 4 LBN Brand Shares of Sleep Aids: % Value 2021-2024
  • Table 5 Forecast Sales of Sleep Aids: Value 2024-2029
  • Table 6 Forecast Sales of Sleep Aids: % Value Growth 2024-2029
CONSUMER HEALTH IN BRAZIL
EXECUTIVE SUMMARY
  • Consumer health in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
  • Table 8 Life Expectancy at Birth 2019-2024
MARKET DATA
  • Table 9 Sales of Consumer Health by Category: Value 2019-2024
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2019-2024
  • Table 11 NBO Company Shares of Consumer Health: % Value 2020-2024
  • Table 12 LBN Brand Shares of Consumer Health: % Value 2021-2024
  • Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
  • Table 14 Distribution of Consumer Health by Format: % Value 2019-2024
  • Table 15 Distribution of Consumer Health by Format and Category: % Value 2024
  • Table 16 Forecast Sales of Consumer Health by Category: Value 2024-2029
  • Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources