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Herbal/Traditional Products in Estonia

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    Report

  • 22 Pages
  • October 2024
  • Region: Estonia
  • Euromonitor International
  • ID: 1572875
In 2024, herbal and traditional products in Estonia remains deeply embedded in the country’s cultural heritage, with consumers continuing to show a strong preference for natural remedies that have been passed down through generations. Herbal products like chamomile, rose hips, and St. John’s wort are staples in many households, used to treat everyday ailments such as colds, digestion issues, and anxiety.

The Herbal/Traditional Products in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies, Herbal/Traditional Dermatologicals, Herbal/Traditional Dietary Supplements, Herbal/Traditional Digestive Remedies, Herbal/Traditional Paediatric Dietary Supplements, Herbal/Traditional Sleep Aids, Herbal/Traditional Tonics, Herbal/Traditional Topical Analgesics.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Herbal/Traditional Products market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Strong cultural preference for herbal remedies
  • E-commerce expands access to herbal/traditional products
  • Integration of herbal products with modern medicine
PROSPECTS AND OPPORTUNITIES
  • Innovating by combining tradition with science
  • Educational marketing to raise awareness of benefits
  • Emphasising sustainable sourcing of herbal ingredients
CATEGORY DATA
  • Table 1 Sales of Herbal/Traditional Products: Value 2019-2024
  • Table 2 Sales of Herbal/Traditional Products: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
  • Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
  • Table 5 Forecast Sales of Herbal/Traditional Products: Value 2024-2029
  • Table 6 Forecast Sales of Herbal/Traditional Products: % Value Growth 2024-2029
CONSUMER HEALTH IN ESTONIA
EXECUTIVE SUMMARY
  • Consumer health in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
  • Table 8 Life Expectancy at Birth 2019-2024
MARKET DATA
  • Table 9 Sales of Consumer Health by Category: Value 2019-2024
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2019-2024
  • Table 11 NBO Company Shares of Consumer Health: % Value 2020-2024
  • Table 12 LBN Brand Shares of Consumer Health: % Value 2021-2024
  • Table 13 Penetration of Private Label by Category: % Value 2019-2024
  • Table 14 Distribution of Consumer Health by Format: % Value 2019-2024
  • Table 15 Distribution of Consumer Health by Format and Category: % Value 2024
  • Table 16 Forecast Sales of Consumer Health by Category: Value 2024-2029
  • Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources