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Home Laundry Appliances in Romania

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    Report

  • 41 Pages
  • January 2024
  • Region: Romania
  • Euromonitor International
  • ID: 1572883
Sales in home laundry appliances are facing similar challenges to those seen in other major consumer appliances, as such products are regarded as big investments during a time of economic uncertainty, inflationary pressures, and high energy prices. As such, volume sales remain in a slump due to many consumers postponing their big-ticket purchases, while others trad down to cheaper models if a new home laundry appliance is required.

The Home Laundry Appliances in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Automatic Dryers, Automatic Washer Dryers, Automatic Washing Machines, Built-in Home Laundry Appliances, Freestanding Home Laundry Appliances, Semi-Automatic Washing Machines.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Laundry Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

HOME LAUNDRY APPLIANCES IN ROMANIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Volume sales in a slump as consumers postpone big-ticket purchases
  • Arctic uses corporate responsibility activities to highlight its appliances’ functions
  • Players launch constant product upgrades to meet energy-saving and cleaning-quality demands
PROSPECTS AND OPPORTUNITIES
  • Premiumisation trends expected to become stronger as spending power improves
  • Smart home laundry appliances to gain more attention
  • Automatic dryers set to see stronger growth than automatic washing machines due to lower level of category maturity
CATEGORY DATA
  • Table 1 Sales of Home Laundry Appliances by Category: Volume 2018-2023
  • Table 2 Sales of Home Laundry Appliances by Category: Value 2018-2023
  • Table 3 Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023
  • Table 5 Sales of Automatic Washer Dryers by Smart Appliances: % Volume 2018-2023
  • Table 6 Sales of Automatic Washing Machines by Format: % Volume 2018-2023
  • Table 7 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2018-2023
  • Table 8 Sales of Automatic Washing Machines by Smart Appliances: % Volume 2019-2023
  • Table 9 NBO Company Shares of Home Laundry Appliances: % Volume 2019-2023
  • Table 10 LBN Brand Shares of Home Laundry Appliances: % Volume 2020-2023
  • Table 11 Distribution of Home Laundry Appliances by Format: % Volume 2018-2023
  • Table 12 Production of Home Laundry Appliances: Total Volume 2018-2023
  • Table 13 Forecast Sales of Home Laundry Appliances by Category: Volume 2023-2028
  • Table 14 Forecast Sales of Home Laundry Appliances by Category: Value 2023-2028
  • Table 15 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2023-2028
  • Table 16 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2023-2028
CONSUMER APPLIANCES IN ROMANIA
EXECUTIVE SUMMARY
  • Consumer appliances in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer appliances?
MARKET INDICATORS
  • Table 17 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2024
  • Table 18 Replacement Cycles of Consumer Appliances by Category 2018-2024
MARKET DATA
  • Table 19 Sales of Consumer Appliances by Category: Volume 2018-2023
  • Table 20 Sales of Consumer Appliances by Category: Value 2018-2023
  • Table 21 Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
  • Table 22 Sales of Consumer Appliances by Category: % Value Growth 2018-2023
  • Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
  • Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
  • Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
  • Table 26 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
  • Table 27 Sales of Small Appliances by Category: Volume 2018-2023
  • Table 28 Sales of Small Appliances by Category: Value 2018-2023
  • Table 29 Sales of Small Appliances by Category: % Volume Growth 2018-2023
  • Table 30 Sales of Small Appliances by Category: % Value Growth 2018-2023
  • Table 31 NBO Company Shares of Major Appliances: % Volume 2019-2023
  • Table 32 LBN Brand Shares of Major Appliances: % Volume 2020-2023
  • Table 33 NBO Company Shares of Small Appliances: % Volume 2019-2023
  • Table 34 LBN Brand Shares of Small Appliances: % Volume 2020-2023
  • Table 35 Distribution of Major Appliances by Format: % Volume 2018-2023
  • Table 36 Distribution of Small Appliances by Format: % Volume 2018-2023
  • Table 37 Forecast Sales of Consumer Appliances by Category: Volume 2023-2028
  • Table 38 Forecast Sales of Consumer Appliances by Category: Value 2023-2028
  • Table 39 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2023-2028
  • Table 40 Forecast Sales of Consumer Appliances by Category: % Value Growth 2023-2028
  • Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2023-2028
  • Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2023-2028
  • Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2023-2028
  • Table 44 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2023-2028
  • Table 45 Forecast Sales of Small Appliances by Category: Volume 2023-2028
  • Table 46 Forecast Sales of Small Appliances by Category: Value 2023-2028
  • Table 47 Forecast Sales of Small Appliances by Category: % Volume Growth 2023-2028
  • Table 48 Forecast Sales of Small Appliances by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources