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Sports Nutrition in Estonia

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    Report

  • 21 Pages
  • October 2024
  • Region: Estonia
  • Euromonitor International
  • ID: 1573034
In 2024, sports nutrition products continue to gain popularity amongst younger Estonians, particularly those actively engaged in fitness, bodybuilding, and performance sports. This younger demographic is driving the increasing demand for protein supplements, energy bars, and hydration products, with a particular focus on improving performance, endurance, and post-workout recovery. Brands like MyFitness and Fitshop.

The Sports Nutrition in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Sports Non-Protein Products, Sports Protein Products.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sports Nutrition market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Sports nutrition gains popularity amongst younger Estonians
  • Diversification of sports nutrition products expands audience
  • Baltic Nutrition Partners retains its lead in a fragmented landscape, whilst e-commerce plays a key role in sports nutrition sales
PROSPECTS AND OPPORTUNITIES
  • Functional beverages to drive growth in sports nutrition
  • Sustainable packaging appeals to environmentally conscious consumers
  • Personalised nutrition becoming a key trend
CATEGORY DATA
  • Table 1 Sales of Sports Nutrition by Category: Value 2019-2024
  • Table 2 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Sports Nutrition: % Value 2020-2024
  • Table 4 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
  • Table 5 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
  • Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
CONSUMER HEALTH IN ESTONIA
EXECUTIVE SUMMARY
  • Consumer health in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
  • Table 8 Life Expectancy at Birth 2019-2024
MARKET DATA
  • Table 9 Sales of Consumer Health by Category: Value 2019-2024
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2019-2024
  • Table 11 NBO Company Shares of Consumer Health: % Value 2020-2024
  • Table 12 LBN Brand Shares of Consumer Health: % Value 2021-2024
  • Table 13 Penetration of Private Label by Category: % Value 2019-2024
  • Table 14 Distribution of Consumer Health by Format: % Value 2019-2024
  • Table 15 Distribution of Consumer Health by Format and Category: % Value 2024
  • Table 16 Forecast Sales of Consumer Health by Category: Value 2024-2029
  • Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources