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Debit Cards in Greece

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    Report

  • 25 Pages
  • November 2023
  • Region: Greece
  • Euromonitor International
  • ID: 1595591
Debit cards continue to dominate the Greek financial cards and payments landscape, showing further growth in 2023. They are growing in terms of the number of cards, volume and value of transactions, and increasingly accounting for smaller, everyday transactions as consumers opt for their convenience. In 2022, the value of card transactions surpassed ATM withdrawals for the first time, and this trend persists in 2023, primarily propelled by debit cards.

The Debit Card Transactions in Greece report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

Product coverage: Commercial Debit Card Transactions, Personal Debit Card Transactions.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Debit Card Transactions market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

DEBIT CARDS IN GREECEKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Ongoing growth as debit cards substitute cash
  • Expansion of digital wallets at the core of major banks
  • Piraeus Bank launches debit-based Buy Now Pay Later scheme while commercial cards see growth
PROSPECTS AND OPPORTUNITIES
  • Debit cards continuously thriving, cementing dominance in the payments landscape
  • Escalating competition from fintechs and neobanks
  • New developments indicate a complex competitive landscape
CATEGORY DATA
  • Table 1 Debit Cards: Number of Cards in Circulation 2018-2023
  • Table 2 Debit Cards Transactions 2018-2023
  • Table 3 Debit Cards in Circulation: % Growth 2018-2023
  • Table 4 Debit Cards Transactions: % Growth 2018-2023
  • Table 5 Debit Cards: Number of Cards by Issuer 2018-2022
  • Table 6 Debit Cards: Number of Cards by Operator 2018-2022
  • Table 7 Debit Cards Payment Transaction Value by Issuer 2018-2022
  • Table 8 Debit Cards Payment Transaction Value by Operator 2018-2022
  • Table 9 Forecast Debit Cards: Number of Cards in Circulation 2023-2028
  • Table 10 Forecast Debit Cards Transactions 2023-2028
  • Table 11 Forecast Debit Cards in Circulation: % Growth 2023-2028
  • Table 12 Forecast Debit Cards Transactions: % Growth 2023-2028
FINANCIAL CARDS AND PAYMENTS IN GREECE
EXECUTIVE SUMMARY
  • Financial cards and payments in 2023: The big picture
  • 2023 key trends
  • Credit and debit cards embrace the emerging Buy Now Pay Later market
  • Traditional players maintain control as fintechs make gains
  • What next for financial cards and payments?
MARKET INDICATORS
  • Table 13 Number of POS Terminals: Units 2018-2023
  • Table 14 Number of ATMs: Units 2018-2023
  • Table 15 Value Lost to Fraud 2018-2023
  • Table 16 Card Expenditure by Location 2023
  • Table 17 Financial Cards in Circulation by Type: % Number of Cards 2018-2023
  • Table 18 Domestic versus Foreign Spend 2023
MARKET DATA
  • Table 19 Financial Cards by Category: Number of Cards in Circulation 2018-2023
  • Table 20 Financial Cards by Category: Number of Accounts 2018-2023
  • Table 21 Financial Cards Transactions by Category: Value 2018-2023
  • Table 22 Financial Cards by Category: Number of Transactions 2018-2023
  • Table 23 Consumer Payments by Category: Value 2018-2023
  • Table 24 Consumer Payments by Category: Number of Transactions 2018-2023
  • Table 25 M-Commerce by Category: Value 2018-2023
  • Table 26 M-Commerce by Category: % Value Growth 2018-2023
  • Table 27 Financial Cards: Number of Cards by Issuer 2018-2022
  • Table 28 Financial Cards: Number of Cards by Operator 2018-2022
  • Table 29 Financial Cards: Card Payment Transactions Value by Operator 2018-2022
  • Table 30 Financial Cards: Card Payment Transactions Value by Issuer 2018-2022
  • Table 31 Forecast Financial Cards by Category: Number of Cards in Circulation 2023-2028
  • Table 32 Forecast Financial Cards by Category: Number of Accounts 2023-2028
  • Table 33 Forecast Financial Cards Transactions by Category: Value 2023-2028
  • Table 34 Forecast Financial Cards by Category: Number of Transactions 2023-2028
  • Table 35 Forecast Consumer Payments by Category: Value 2023-2028
  • Table 36 Forecast Consumer Payments by Category: Number of Transactions 2023-2028
  • Table 37 Forecast M-Commerce by Category: Value 2023-2028
  • Table 38 Forecast M-Commerce by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources