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Breakfast Cereals in France

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    Report

  • 23 Pages
  • November 2025
  • Region: France
  • Euromonitor International
  • ID: 1607217
Demand for breakfast cereals is being strongly influenced by the health and wellness trend, with many consumers becoming concerned about the health impact of ultra-processed food and high levels of sugar consumption. Therefore, the products seeing the strongest performances are those with a more natural image and those perceived to offer positive health benefits. This is driving the expansion of categories such as muesli and granola, and hot cereals.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Breakfast Cereals market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Natural products prove most successful
INDUSTRY PERFORMANCE
  • Expansion of private label exerts downward pressure on prices amid little change in levels of consumption
  • Health and wellness the key influence
WHAT’S NEXT?
  • Many products seen as highly processed by increasingly health conscious consumers
  • Growing emphasis on fibre content
  • Organic products continue to thrive in breakfast cereals
COMPETITIVE LANDSCAPE
  • Kellogg’s reasserts brand image in face of threat from private label
  • Olga benefits from rising sales amongst health conscious adults, while private labels expand strongly
CHANNELS
  • Hypermarkets and supermarkets remain key, but e-commerce growing
  • Consumers increasingly appreciating the convenience of small local grocers
CATEGORY DATA
  • Table 1 Sales of Breakfast Cereals by Category: Volume 2020-2025
  • Table 2 Sales of Breakfast Cereals by Category: Value 2020-2025
  • Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
  • Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
  • Table 7 Distribution of Breakfast Cereals by Format: % Value 2020-2025
  • Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
  • Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
  • Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
  • Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSTAPLE FOODS IN FRANCE
EXECUTIVE SUMMARY
  • Stabilising prices boost demand but soften current value growth
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Growing influence of health and wellness trend
  • Increasing emphasis on natural products and sustainability
WHAT’S MEXT?
  • Health consciousness and innovation to influence category development
  • Rise in environmental concerns
  • Growing interest in international culinary traditions amongst younger consumers
COMPETITIVE LANDSCAPE
  • Retailers hold leading positions
  • Shift in meat consumption
CHANNELS
  • Bakeries underpin strength of food/drink/tobacco specialists
  • Shifts in competitive landscape of retailing
  • Continued e-commerce growth
MARKET DATA
  • Table 12 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 13 Sales of Staple Foods by Category: Value 2020-2025
  • Table 14 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 15 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 16 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 17 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 18 Penetration of Private Label by Category: % Value 2020-2025
  • Table 19 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 20 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 21 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 22 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 23 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources