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Breakfast Cereals in Guatemala

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    Report

  • 17 Pages
  • November 2023
  • Region: Guatemala
  • Euromonitor International
  • ID: 1607220
Breakfast cereal is expected to register moderate volume growth, but marginal constant value growth, as inflation continues to hit profit margins. Imported brands in particular are hit by price rises as pressures from energy bills, transport, labour costs and the cost of raw materials such as wheat all lead to increased costs. In particular, family breakfast cereal is experiencing significant price hikes, which is dampening volume demand somewhat. This is seeing consumers trading down.

The Breakfast Cereals in Guatemala report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Breakfast Cereals market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

BREAKFAST CEREALS IN GUATEMALAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Trading down, as inflation continues to bite
  • Children's breakfast cereal strongest performer
  • Kellogg maintains its lead
PROSPECTS AND OPPORTUNITIES
  • Positive outlook over forecast period
  • Continuing differentiation as players look to stand out
  • Kellogg looking to open local manufacturing base
CATEGORY DATA
  • Table 1 Sales of Breakfast Cereals by Category: Volume 2018-2023
  • Table 2 Sales of Breakfast Cereals by Category: Value 2018-2023
  • Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Breakfast Cereals: % Value 2019-2023
  • Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2020-2023
  • Table 7 Distribution of Breakfast Cereals by Format: % Value 2018-2023
  • Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2023-2028
  • Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2023-2028
  • Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2023-2028
  • Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2023-2028
STAPLE FOODS IN GUATEMALA
EXECUTIVE SUMMARY
  • Staple foods in 2023: The big picture
  • Key trends in 2023
  • Competitive Landscape
  • Channel developments
  • What next for staple foods?
MARKET DATA
  • Table 12 Sales of Staple Foods by Category: Volume 2018-2023
  • Table 13 Sales of Staple Foods by Category: Value 2018-2023
  • Table 14 Sales of Staple Foods by Category: % Volume Growth 2018-2023
  • Table 15 Sales of Staple Foods by Category: % Value Growth 2018-2023
  • Table 16 NBO Company Shares of Staple Foods: % Value 2019-2023
  • Table 17 LBN Brand Shares of Staple Foods: % Value 2020-2023
  • Table 18 Penetration of Private Label by Category: % Value 2019-2023
  • Table 19 Distribution of Staple Foods by Format: % Value 2018-2023
  • Table 20 Forecast Sales of Staple Foods by Category: Volume 2023-2028
  • Table 21 Forecast Sales of Staple Foods by Category: Value 2023-2028
  • Table 22 Forecast Sales of Staple Foods by Category: % Volume Growth 2023-2028
  • Table 23 Forecast Sales of Staple Foods by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources