Breakfast Cereals in Hungary

In 2024, retail value sales rose by 5% in breakfast cereal, while volume sales rose by 2%. Price sensitivity was a significant challenge on the Hungarian breakfast cereal landscape, with price increases shaping consumer behaviour. As shoppers become more price-conscious, many were actively comparing unit prices to find the best deals and discounts. The economic instability, including the weakening of the forint and rising raw material costs like grains and cocoa, added to the situation.

The Breakfast Cereals in Hungary report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Breakfast Cereals market
• Pinpoint growth sectors and identify factors driving change
• Understand the competitive environment, the market’s major players and leading brands
• Use five-year forecasts to assess how the market is predicted to develop