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Breakfast Cereals in Israel

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    Report

  • 20 Pages
  • November 2025
  • Region: Israel
  • Euromonitor International
  • ID: 1607226
While breakfast cereals in Israel is poised to record robust growth in current value sales in 2025, rising prices have continued to skew its performance in this regard. Price hikes are mainly attributable to the inflationary effects of the war against Hamas, which have been exacerbated by low levels of competition and the increase in VAT imposed in January.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Breakfast Cereals market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Price hikes remain the biggest driver of current value growth
INDUSTRY PERFORMANCE
  • Hot cereals shows the fastest development
  • Health concerns continue to depress demand for children’s breakfast cereals
WHAT’S NEXT?
  • Steady growth in retail volume and current value sales projected
  • Health-oriented products set to become more popular and widely available
  • Import reforms should stimulate greater price competition
COMPETITIVE LANDSCAPE
  • Unilever Israel Ltd still the outright leader in breakfast cereals
  • Private label lines continue to gain ground
CHANNELS
  • Discounters remains the most important distribution channel
  • E-commerce is the most dynamic channel
CATEGORY DATA
  • Table 1 Sales of Breakfast Cereals by Category: Volume 2020-2025
  • Table 2 Sales of Breakfast Cereals by Category: Value 2020-2025
  • Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
  • Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
  • Table 7 Distribution of Breakfast Cereals by Format: % Value 2020-2025
  • Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
  • Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
  • Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
  • Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSTAPLE FOODS IN ISRAEL
EXECUTIVE SUMMARY
  • Staple foods shows a broadly resilient performance in 2025
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Efficacy of import reform policy muted by Red Sea security crisis
  • Health and wellness trend continues to gain momentum
  • Foodservice volume sales rebound strongly
WHAT’S NEXT?
  • Outlook for staple foods is bright on the whole
  • Rising health-consciousness will remain a key driver of innovation
COMPETITIVE LANDSCAPE
  • Osem Food Industries Ltd retains the overall lead in 2025
  • Sanlakol Ltd is the most dynamic player in terms of total value sales growth
CHANNELS
  • Discounters remains the leading distribution channel
  • E-commerce gains the most ground of any channel
MARKET DATA
  • Table 12 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 13 Sales of Staple Foods by Category: Value 2020-2025
  • Table 14 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 15 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 16 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 17 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 18 Penetration of Private Label by Category: % Value 2020-2025
  • Table 19 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 20 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 21 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 22 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 23 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources