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Breakfast Cereals in Kazakhstan

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    Report

  • 20 Pages
  • November 2025
  • Region: Kazakhstan
  • Euromonitor International
  • ID: 1607229
In 2025, breakfast cereals benefited from their convenience, being quick and easy breakfast options. With rising health consciousness, consumers are increasingly opting for better-for-you cereals, and manufacturers are expanding their offerings of natural, minimally processed cereals that are free from artificial additives.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Breakfast Cereals market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Consumers increasingly demand convenience and healthier breakfast cereals
INDUSTRY PERFORMANCE
  • Convenience trend stimulates demand in 2025
  • Bright, colourful packaging and promotions attract consumers to children’s cereals
WHAT’S NEXT?
  • Rising demand for convenient and nutritious breakfast cereals
  • Health and wellness trend shape the breakfast cereals market
  • Technological innovations as a key driver of growth
COMPETITIVE LANDSCAPE
  • Nestlé maintains its clear lead in 2025
  • Raduga benefits from its well-developed distribution network
CHANNELS
  • Grocery retailers offer a wide selection of brands, formats and flavours
  • Consumers appreciate the convenience and time-saving benefits of e-commerce
CATEGORY DATA
  • Table 1 Sales of Breakfast Cereals by Category: Volume 2020-2025
  • Table 2 Sales of Breakfast Cereals by Category: Value 2020-2025
  • Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
  • Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
  • Table 7 Distribution of Breakfast Cereals by Format: % Value 2020-2025
  • Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
  • Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
  • Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
  • Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSTAPLE FOODS IN KAZAKHSTAN
EXECUTIVE SUMMARY
  • Population expansion and rising prices drive value growth in 2025
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Health trend and price influence consumers’ purchasing decisions
  • Rising competition and innovation
WHAT’S NEXT?
  • Population growth and inflation support further growth
  • Opportunities in processed vegetables
  • Expansion of domestic breakfast cereals production
COMPETITIVE LANDSCAPE
  • Mareven Food Central leads a fragmented market
  • Affordable and reliable private label continues to gain share
CHANNELS
  • Widespread presence and broad product assortment of grocery retailers
  • Growing influence of e-commerce and omnichannel strategies
MARKET DATA
  • Table 12 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 13 Sales of Staple Foods by Category: Value 2020-2025
  • Table 14 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 15 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 16 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 17 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 18 Penetration of Private Label by Category: % Value 2021-2025
  • Table 19 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 20 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 21 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 22 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 23 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources