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Breakfast Cereals in Pakistan

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    Report

  • 22 Pages
  • November 2025
  • Region: Pakistan
  • Euromonitor International
  • ID: 1607239
Retail sales of breakfast cereals in Pakistan are being driven by urbanisation, dual-income households, and time-constrained lifestyles. Consumers in major cities like Karachi, Lahore, and Islamabad increasingly prefer ready-to-eat cereals over traditional breakfasts such as parathas, omelettes, or halwa puri.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Breakfast Cereals market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Busier lifestyles and health and wellness trends facilitate shift to more convenient breakfast options
INDUSTRY PERFORMANCE
  • Urbanisation and health trends drive growth
  • Children’s breakfast cereals represents key manufacturer focus
WHAT’S NEXT?
  • Westernisation to boost growth
  • Health-focused cereals will attract consumer interest
  • Eco-friendly packaging will drive differentiation
COMPETITIVE LANDSCAPE
  • Fauji remains dominant player
  • PepsiCo benefits from healthy perception of oat-based offerings
CHANNELS
  • Small local grocers lose share as modern retail gains ground
  • E-commerce is most dynamic channel
CATEGORY DATA
  • Table 1 Sales of Breakfast Cereals by Category: Volume 2020-2025
  • Table 2 Sales of Breakfast Cereals by Category: Value 2020-2025
  • Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
  • Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
  • Table 7 Distribution of Breakfast Cereals by Format: % Value 2020-2025
  • Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
  • Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
  • Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
  • Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSTAPLE FOODS IN PAKISTAN
EXECUTIVE SUMMARY
  • Expansion of modern retail fuels staple food sales
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Convenience and urbanisation drive robust growth
  • Consumers shift from unpackaged to packaged formats mid rising focus on food safety and quality
  • Affordability remains key as local production expands
WHAT’S NEXT?
  • Changing lifestyles and retail formalisation will drive growth
  • Competition will intensify as players expand their portfolios and invest in geographical expansion
  • Health and wellness trend will gain traction in urban areas
COMPETITIVE LANDSCAPE
  • Engro leads fragmented landscape
  • Matco gains share at expense of smaller competitors
CHANNELS
  • Small local grocers face growing competition from modern trade
  • E-commerce shows rapid expansion
MARKET DATA
  • Table 12 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 13 Sales of Staple Foods by Category: Value 2020-2025
  • Table 14 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 15 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 16 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 17 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 18 Penetration of Private Label by Category: % Value 2021-2025
  • Table 19 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 20 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 21 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 22 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 23 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources