Breakfast Cereals in South Africa

Retail demand for breakfast cereals in South Africa remains stagnant in 2024. The cost of living in South Africa has been steadily increasing over the review period to reach record highs. Persistent inflation has eroded the purchasing power of consumers, making essential goods and services more expensive, leaving consumers with a smaller budget for groceries. The cost of utilities, such as electricity and water, has also risen, adding to household expenses.

The Breakfast Cereals in South Africa report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Breakfast Cereals market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.