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Breakfast Cereals in the Czech Republic

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    Report

  • 21 Pages
  • November 2025
  • Region: Czech Republic
  • Euromonitor International
  • ID: 1607253
In 2025, breakfast cereals value sales in the Czech Republic rose, supported by recovering consumer confidence and stabilised household budgets despite ongoing price sensitivity. Larger pack sizes remained popular for value, while smaller, single-serve options grew in response to busy lifestyles. Health-focused cereals like muesli and granola drove category growth, fuelled by consumer interest in natural ingredients, fibre, and reduced sugar.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Breakfast Cereals market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Value growth for breakfast cereals is driven by health trends and pack size preferences
INDUSTRY PERFORMANCE
  • Value sales of breakfast cereals rise as consumer confidence recovers in 2025
  • Health-focused muesli and granola lead value growth as consumers appreciate healthier options
WHAT’S NEXT?
  • Convenience, health, and premiumisation are expected to drive breakfast cereals sales
  • Health and wellness trends are set to drive growth in clean-label, reduced-sugar, and functional breakfast cereals
  • Sustainability and local sourcing will shape breakfast cereals, with organic labels driving consumer trust
COMPETITIVE LANDSCAPE
  • Emco spol sro leads breakfast cereal as natural and clean label offerings drive brand strength
  • Orbico sro leads growth through international brands and innovative, premium offerings
CHANNELS
  • Hypermarkets lead distribution of breakfast cereals, driven by promotions and competitive pricing
  • Discounters gain ground in breakfast cereals through competitive pricing and expanded convenience
CATEGORY DATA
  • Table 1 Sales of Breakfast Cereals by Category: Volume 2020-2025
  • Table 2 Sales of Breakfast Cereals by Category: Value 2020-2025
  • Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
  • Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
  • Table 7 Distribution of Breakfast Cereals by Format: % Value 2020-2025
  • Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
  • Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
  • Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
  • Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSTAPLE FOODS IN THE CZECH REPUBLIC
EXECUTIVE SUMMARY
  • Premiumisation, innovation and health trends shape growth in staple foods
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Value growth is driven by higher prices and an ongoing reliance on promotions
  • Rising health awareness drives demand for cleaner and higher-protein staple foods
  • Sustainability and convenience trends reshape staple food production and consumption
WHAT’S NEXT?
  • Premiumisation and innovation are set to drive steady value growth in staple foods
  • Convenient, healthier and free-from options are set to influence product innovation
  • Retail e-commerce is set to gain share as subscription models and bundled promotions increase
COMPETITIVE LANDSCAPE
  • Penam maintains its leadership in Czech staple foods despite a modest share decline
  • Lidl Ceska republika drives private label growth and reshapes competition in staple foods
CHANNELS
  • Hypermarkets remains the leading channel for staple foods despite a slight share decline
  • Discounters and retail e-commerce drive dynamic shifts in staple food distribution
MARKET DATA
  • Table 12 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 13 Sales of Staple Foods by Category: Value 2020-2025
  • Table 14 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 15 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 16 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 17 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 18 Penetration of Private Label by Category: % Value 2020-2025
  • Table 19 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 20 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 21 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 22 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 23 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources