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Breakfast Cereals in the US

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    Report

  • 25 Pages
  • November 2024
  • Region: United States
  • Euromonitor International
  • ID: 1607258
Despite ongoing efforts to stabilise and redraw global staple supply chains following the 2022 disruptions, strong pricing strategies lingered throughout 2023 and into 2024. Double-digit price growth in 2023 carried into the start of 2024 as manufacturers worked to recuperate profits.

The Breakfast Cereals in USA report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Breakfast Cereals market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Volatile pricing and lifestyle shifts bring a continued volume downturn for breakfast cereals
  • Children’s breakfast cereals leans on nostalgia in the struggle for demand
  • Functional health claims evolve as consumers remain distrustful of ambiguity
PROSPECTS AND OPPORTUNITIES
  • Fluctuating lifestyles to maintain pressure on volume sales
  • Private label and creative branding to play a key role in re-engaging consumers
  • Opportunities in wellness trends and functional claims for branded products
CATEGORY DATA
  • Table 1 Sales of Breakfast Cereals by Category: Volume 2019-2024
  • Table 2 Sales of Breakfast Cereals by Category: Value 2019-2024
  • Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2019-2024
  • Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2019-2024
  • Table 5 NBO Company Shares of Breakfast Cereals: % Value 2020-2024
  • Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2021-2024
  • Table 7 Distribution of Breakfast Cereals by Format: % Value 2019-2024
  • Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2024-2029
  • Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2024-2029
  • Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2024-2029
  • Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2024-2029
STAPLE FOODS IN THE US
EXECUTIVE SUMMARY
  • Staple foods in 2024: The big picture
  • Key trends in 2024
  • Competitive landscape
  • Channel developments
  • What next for staple foods?
MARKET DATA
  • Table 12 Sales of Staple Foods by Category: Volume 2019-2024
  • Table 13 Sales of Staple Foods by Category: Value 2019-2024
  • Table 14 Sales of Staple Foods by Category: % Volume Growth 2019-2024
  • Table 15 Sales of Staple Foods by Category: % Value Growth 2019-2024
  • Table 16 NBO Company Shares of Staple Foods: % Value 2020-2024
  • Table 17 LBN Brand Shares of Staple Foods: % Value 2021-2024
  • Table 18 Penetration of Private Label by Category: % Value 2019-2024
  • Table 19 Distribution of Staple Foods by Format: % Value 2019-2024
  • Table 20 Forecast Sales of Staple Foods by Category: Volume 2024-2029
  • Table 21 Forecast Sales of Staple Foods by Category: Value 2024-2029
  • Table 22 Forecast Sales of Staple Foods by Category: % Volume Growth 2024-2029
  • Table 23 Forecast Sales of Staple Foods by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources