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Breakfast Cereals in Turkey

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    Report

  • 21 Pages
  • November 2025
  • Region: Turkey
  • Euromonitor International
  • ID: 1607260
Breakfast cereal consumption picked up in 2025, driven by affordable private label options and the rising appeal of muesli and granola. Healthier living is shaping consumer preferences, although flavour and taste still remains important.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Breakfast Cereals market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Affordable options and health appeal drives volume growth
INDUSTRY PERFORMANCE
  • Private label development propels category growth
  • Granola and muesli witness growth as consumers adopt healthier diets
WHAT’S NEXT?
  • Specialist offerings will address changing dietary preferences
  • Players will respond to healthier everyday diets
  • Product development to focus on nutritional and flavour combinations
COMPETITIVE LANDSCAPE
  • Multinational Nestlé leads in breakfast cereals
  • FFT Gida San ve Tic enjoys dynamism with its healthy and natural cereals
CHANNELS
  • Expansion and modernisation supports the supermarket channel
  • Convenience and digital literacy drive retail e-commerce sales
CATEGORY DATA
  • Table 1 Sales of Breakfast Cereals by Category: Volume 2020-2025
  • Table 2 Sales of Breakfast Cereals by Category: Value 2020-2025
  • Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
  • Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
  • Table 7 Distribution of Breakfast Cereals by Format: % Value 2020-2025
  • Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
  • Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
  • Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
  • Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSTAPLE FOODS IN TURKEY
EXECUTIVE SUMMARY
  • Price sensitivity shapes overall category performance
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Healthy performance despite high costs of living
  • Consumers shift towards local products for sustainable reasons
WHAT’S NEXT?
  • Positive outlook for frozen and smaller formats
  • Changing diets reflect rising demand for plant-based and vegan options
  • Growth potential for artisanal products
COMPETITIVE LANDSCAPE
  • BIM Birlesik Magazacilik takes the lead in highly fragmented category
  • Unifo Gida San Ve Tic AS gains traction with Tada brand
CHANNELS
  • Consumers conduct more frequent shopping trips
  • Retail e-commerce gains traction
MARKET DATA
  • Table 12 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 13 Sales of Staple Foods by Category: Value 2020-2025
  • Table 14 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 15 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 16 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 17 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 18 Penetration of Private Label by Category: % Value 2020-2025
  • Table 19 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 20 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 21 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 22 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 23 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources