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Drinking Milk Products in Tunisia

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    Report

  • 19 Pages
  • August 2024
  • Region: Tunisia
  • Euromonitor International
  • ID: 1607368
Domestic company Société Tunisienne des Industries Alimentaires STIAL continues to dominate sales of flavoured milk drinks in Tunisia in 2024 with it reporting a further increase in its value share. The company offers Tunisian consumers four different brands to choose from with Centrale Laitière de Mahdia Vitalait SA being the only other player to offer significant competition in the category with its Vitalio brand.

The Drinking Milk Products in Tunisia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Flavoured Milk Drinks, Milk, Powder Milk.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Drinking Milk Products market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • STIAL increases its dominance in flavoured milk drinks
  • Semi skimmed shelf stable milk seeing strong recovery in 2024 as supply shortages are addressed
  • STIAL launches new lactose free milk range as wealthier consumers look for healthier options
PROSPECTS AND OPPORTUNITIES
  • New government strategies should support the full recovery of semi skimmed shelf stable milk
  • Flavoured milk drinks with fruit juice showing potential thanks to healthy image
  • Domestic players to retain their dominance over drinking milk products
CATEGORY DATA
  • Table 1 Sales of Drinking Milk Products by Category: Volume 2019-2024
  • Table 2 Sales of Drinking Milk Products by Category: Value 2019-2024
  • Table 3 Sales of Drinking Milk Products by Category: % Volume Growth 2019-2024
  • Table 4 Sales of Drinking Milk Products by Category: % Value Growth 2019-2024
  • Table 5 NBO Company Shares of Drinking Milk Products: % Value 2020-2024
  • Table 6 LBN Brand Shares of Drinking Milk Products: % Value 2021-2024
  • Table 7 Distribution of Drinking Milk Products by Format: % Value 2019-2024
  • Table 8 Forecast Sales of Drinking Milk Products by Category: Volume 2024-2029
  • Table 9 Forecast Sales of Drinking Milk Products by Category: Value 2024-2029
  • Table 10 Forecast Sales of Drinking Milk Products by Category: % Volume Growth 2024-2029
  • Table 11 Forecast Sales of Drinking Milk Products by Category: % Value Growth 2024-2029
DAIRY PRODUCTS AND ALTERNATIVES IN TUNISIA
EXECUTIVE SUMMARY
  • Dairy products and alternatives in 2024: The big picture
  • Key trends in 2024
  • Competitive Landscape
  • Channel developments
  • What next for dairy products and alternatives?
MARKET DATA
  • Table 12 Sales of Dairy Products and Alternatives by Category: Value 2019-2024
  • Table 13 Sales of Dairy Products and Alternatives by Category: % Value Growth 2019-2024
  • Table 14 NBO Company Shares of Dairy Products and Alternatives: % Value 2020-2024
  • Table 15 LBN Brand Shares of Dairy Products and Alternatives: % Value 2021-2024
  • Table 16 Penetration of Private Label by Category: % Value 2019-2024
  • Table 17 Distribution of Dairy Products and Alternatives by Format: % Value 2019-2024
  • Table 18 Forecast Sales of Dairy Products and Alternatives by Category: Value 2024-2029
  • Table 19 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources