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Drinking Milk Products in Turkey

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    Report

  • 22 Pages
  • August 2024
  • Region: Turkey
  • Euromonitor International
  • ID: 1607369
After two consecutive years of negative retail volume growth, drinking milk products in Turkey is projected to see a strong rebound in demand in 2024. While still fast, the rise in the average retail current unit price is slowing in the final year of the review period. Moreover, interest has been stimulated by new product developments in 2024.

The Drinking Milk Products in Turkey report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Flavoured Milk Drinks, Milk, Powder Milk.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Drinking Milk Products market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • New product developments stimulate interest
  • Foodservice volume sales continue to gain momentum in 2024
  • Private label is a strong presence while branded players and retailers look to shape demand through marketing and promotions
PROSPECTS AND OPPORTUNITIES
  • Milk with specific health benefits set to spur retail value sales
  • Challenges for traditional cow’s milk
  • Packaging trends for drinking milk products
CATEGORY DATA
  • Table 1 Sales of Drinking Milk Products by Category: Volume 2019-2024
  • Table 2 Sales of Drinking Milk Products by Category: Value 2019-2024
  • Table 3 Sales of Drinking Milk Products by Category: % Volume Growth 2019-2024
  • Table 4 Sales of Drinking Milk Products by Category: % Value Growth 2019-2024
  • Table 5 NBO Company Shares of Drinking Milk Products: % Value 2020-2024
  • Table 6 LBN Brand Shares of Drinking Milk Products: % Value 2021-2024
  • Table 7 Distribution of Drinking Milk Products by Format: % Value 2019-2024
  • Table 8 Forecast Sales of Drinking Milk Products by Category: Volume 2024-2029
  • Table 9 Forecast Sales of Drinking Milk Products by Category: Value 2024-2029
  • Table 10 Forecast Sales of Drinking Milk Products by Category: % Volume Growth 2024-2029
  • Table 11 Forecast Sales of Drinking Milk Products by Category: % Value Growth 2024-2029
DAIRY PRODUCTS AND ALTERNATIVES IN TURKEY
EXECUTIVE SUMMARY
  • Dairy products and alternatives in 2024: The big picture
  • Key trends in 2024
  • Competitive landscape
  • Channel developments
  • What next for dairy products and alternatives?
MARKET DATA
  • Table 12 Sales of Dairy Products and Alternatives by Category: Value 2019-2024
  • Table 13 Sales of Dairy Products and Alternatives by Category: % Value Growth 2019-2024
  • Table 14 NBO Company Shares of Dairy Products and Alternatives: % Value 2020-2024
  • Table 15 LBN Brand Shares of Dairy Products and Alternatives: % Value 2021-2024
  • Table 16 Penetration of Private Label by Category: % Value 2019-2024
  • Table 17 Distribution of Dairy Products and Alternatives by Format: % Value 2019-2024
  • Table 18 Forecast Sales of Dairy Products and Alternatives by Category: Value 2024-2029
  • Table 19 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources