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Gum in Estonia

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    Report

  • 17 Pages
  • July 2024
  • Region: Estonia
  • Euromonitor International
  • ID: 1607416
Chewing gum is seeing positive value and volume growth in Estonia in 2024 as it is promoted as being beneficial to dental health, particularly sugar-free versions. Orbit, for instance, has an image of a tooth on its packaging, suggesting the benefits of chewing gum for teeth. In addition, manufacturers have been actively diversifying their product lines by introducing new flavours, thereby enhancing the overall appeal of chewing gum and contributing to its success.

The Gum in Estonia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Bubble Gum, Chewing Gum.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Gum market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Chewing gum promoted as being beneficial to dental health
  • Mars maintains its clear lead in 2024
  • Innovation drives growth of Leaf Suomi Oy
PROSPECTS AND OPPORTUNITIES
  • Innovation to drive sales of chewing gum
  • Health trend will impact bubble gum demand
  • Convenience is key for consumers
CATEGORY DATA
  • Table 1 Sales of Gum by Category: Volume 2019-2024
  • Table 2 Sales of Gum by Category: Value 2019-2024
  • Table 3 Sales of Gum by Category: % Volume Growth 2019-2024
  • Table 4 Sales of Gum by Category: % Value Growth 2019-2024
  • Table 5 Sales of Gum by Flavour: Rankings 2019-2024
  • Table 6 NBO Company Shares of Gum: % Value 2020-2024
  • Table 7 LBN Brand Shares of Gum: % Value 2021-2024
  • Table 8 Distribution of Gum by Format: % Value 2019-2024
  • Table 9 Forecast Sales of Gum by Category: Volume 2024-2029
  • Table 10 Forecast Sales of Gum by Category: Value 2024-2029
  • Table 11 Forecast Sales of Gum by Category: % Volume Growth 2024-2029
  • Table 12 Forecast Sales of Gum by Category: % Value Growth 2024-2029
SNACKS IN ESTONIA
EXECUTIVE SUMMARY
  • Snacks in 2024: The big picture
  • Key trends in 2024
  • Competitive Landscape
  • Channel developments
  • What next for snacks?
MARKET DATA
  • Table 13 Sales of Snacks by Category: Volume 2019-2024
  • Table 14 Sales of Snacks by Category: Value 2019-2024
  • Table 15 Sales of Snacks by Category: % Volume Growth 2019-2024
  • Table 16 Sales of Snacks by Category: % Value Growth 2019-2024
  • Table 17 NBO Company Shares of Snacks: % Value 2020-2024
  • Table 18 LBN Brand Shares of Snacks: % Value 2021-2024
  • Table 19 Penetration of Private Label by Category: % Value 2019-2024
  • Table 20 Distribution of Snacks by Format: % Value 2019-2024
  • Table 21 Forecast Sales of Snacks by Category: Volume 2024-2029
  • Table 22 Forecast Sales of Snacks by Category: Value 2024-2029
  • Table 23 Forecast Sales of Snacks by Category: % Volume Growth 2024-2029
  • Table 24 Forecast Sales of Snacks by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources