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Gum in Hungary

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    Report

  • 20 Pages
  • July 2024
  • Region: Hungary
  • Euromonitor International
  • ID: 1607423
The market for gum in Hungary will see an improved performance in 2024, with best growth in retail volume terms. Sales of chewing gum remain largely impulse-driven and with an increase in mobility, consumers have more opportunities to purchase these products which provide a convenient and effective means of refreshing breath on-the-go. However, inflationary pressures are continuing to have an impact on consumer purchasing patterns, with a switch away from non-essential products to everyday neces

The Gum in Hungary report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Bubble Gum, Chewing Gum.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Gum market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Improved performance for gum in 2024
  • Mars continues to dominate sales but private label gains traction
  • Sugar-free gum taps into health and wellness trends
PROSPECTS AND OPPORTUNITIES
  • Sugar-free gums will continue to proliferate, alongside increased oral health concerns
  • Sustainability concerns will shape new product development, while new packaging sizes will offer consumers a wider range of options
  • High stress levels and facial fitness trend will increase gum consumption
CATEGORY DATA
  • Table 1 Sales of Gum by Category: Volume 2019-2024
  • Table 2 Sales of Gum by Category: Value 2019-2024
  • Table 3 Sales of Gum by Category: % Volume Growth 2019-2024
  • Table 4 Sales of Gum by Category: % Value Growth 2019-2024
  • Table 5 Sales of Gum by Flavour: Rankings 2019-2024
  • Table 6 NBO Company Shares of Gum: % Value 2020-2024
  • Table 7 LBN Brand Shares of Gum: % Value 2021-2024
  • Table 8 Distribution of Gum by Format: % Value 2019-2024
  • Table 9 Forecast Sales of Gum by Category: Volume 2024-2029
  • Table 10 Forecast Sales of Gum by Category: Value 2024-2029
  • Table 11 Forecast Sales of Gum by Category: % Volume Growth 2024-2029
  • Table 12 Forecast Sales of Gum by Category: % Value Growth 2024-2029
SNACKS IN HUNGARY
EXECUTIVE SUMMARY
  • Snacks in 2024: The big picture
  • Key trends in 2024
  • Competitive Landscape
  • Channel developments
  • What next for snacks?
MARKET DATA
  • Table 13 Sales of Snacks by Category: Volume 2019-2024
  • Table 14 Sales of Snacks by Category: Value 2019-2024
  • Table 15 Sales of Snacks by Category: % Volume Growth 2019-2024
  • Table 16 Sales of Snacks by Category: % Value Growth 2019-2024
  • Table 17 NBO Company Shares of Snacks: % Value 2020-2024
  • Table 18 LBN Brand Shares of Snacks: % Value 2021-2024
  • Table 19 Penetration of Private Label by Category: % Value 2019-2024
  • Table 20 Distribution of Snacks by Format: % Value 2019-2024
  • Table 21 Forecast Sales of Snacks by Category: Volume 2024-2029
  • Table 22 Forecast Sales of Snacks by Category: Value 2024-2029
  • Table 23 Forecast Sales of Snacks by Category: % Volume Growth 2024-2029
  • Table 24 Forecast Sales of Snacks by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources