Gum in Malaysia

The market for gum in Malaysia is expected to decline in retail volume terms in 2024, continuing the trend of the previous year. One key contributing factor is the high cost of living, thanks to ongoing pressures, which has dampened consumers' propensity to indulge themselves with discretionary items. At the same time, the weakening of the local currency, the ringgit, against the US dollar, has translated into higher prices for imported brands of chewing gum.

The Gum in Malaysia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Bubble Gum, Chewing Gum.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Gum market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.