Gum in Nigeria

Retail volume sales are falling in gum in Nigeria in 2024 as the category struggles in the face of high inflation and squeezed household budgets. Gum is also recorded strong rises in unit prices, impacting on consumer demand - with reduced incomes there is reduced demand for products considered non-essential. To make matters worse, gum suffers from growing competition other sugar confectionery products.

The Gum in Nigeria report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Bubble Gum, Chewing Gum.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Gum market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.