Gum in the US

After an exceptional pandemic-driven decline in 2020, and a subsequent period of strong rebound, gum in the US is set to turn to retail volume decline in 2024. This fits with the trend from prior to social distancing, as consumers had long been gradually distancing themselves from gum. The largely non-nutritive nature of these products, as well as the stigma associated with gum consumption, have informed the downward volume trajectory of the category.

The Gum in USA report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Bubble Gum, Chewing Gum.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Gum market
• Pinpoint growth sectors and identify factors driving change
• Understand the competitive environment, the market’s major players and leading brands
• Use five-year forecasts to assess how the market is predicted to develop.