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Other Dairy in Kenya

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    Report

  • 18 Pages
  • September 2024
  • Region: Kenya
  • Euromonitor International
  • ID: 1607550
Retail volume and value sales of other dairy in Kenya remain very low at the end of the review period. Growth is expected to be healthy over 2024, from a low base, although cream remains the category within other dairy to register significant retail, or foodservice, sales. Consumers in Kenya are highly price-sensitive, and this severely hampers the potential of dairy products like cooking cream and ghee. The high cost of these items, coupled with limited awareness in households, subdues demand.

The Other Dairy in Kenya report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Chilled and Shelf Stable Desserts, Chilled Snacks, Coffee Whiteners, Condensed and Evaporated Milk, Cream, Fromage Frais and Quark.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Other Dairy market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Cream remains the only significant category in other dairy
  • High prices hamper the potential for cream in the market
  • Low awareness and knowledge of use hinder take-off of condensed milk
PROSPECTS AND OPPORTUNITIES
  • Other dairy is set to remain an underdeveloped category
  • Wider distribution is required to strengthen other dairy’s foothold
  • Stronger cold chain distribution systems to boost the offer of chilled other dairy
CATEGORY DATA
  • Table 1 Sales of Other Dairy by Category: Volume 2019-2024
  • Table 2 Sales of Other Dairy by Category: Value 2019-2024
  • Table 3 Sales of Other Dairy by Category: % Volume Growth 2019-2024
  • Table 4 Sales of Other Dairy by Category: % Value Growth 2019-2024
  • Table 5 Sales of Cream by Type: % Value 2019-2024
  • Table 6 NBO Company Shares of Other Dairy: % Value 2020-2024
  • Table 7 LBN Brand Shares of Other Dairy: % Value 2021-2024
  • Table 8 Distribution of Other Dairy by Format: % Value 2019-2024
  • Table 9 Forecast Sales of Other Dairy by Category: Volume 2024-2029
  • Table 10 Forecast Sales of Other Dairy by Category: Value 2024-2029
  • Table 11 Forecast Sales of Other Dairy by Category: % Volume Growth 2024-2029
  • Table 12 Forecast Sales of Other Dairy by Category: % Value Growth 2024-2029
DAIRY PRODUCTS AND ALTERNATIVES IN KENYA
EXECUTIVE SUMMARY
  • Dairy products and alternatives in 2024: The big picture
  • Key trends in 2024
  • Competitive landscape
  • Channel developments
  • What next for dairy products and alternatives?
MARKET DATA
  • Table 13 Sales of Dairy Products and Alternatives by Category: Value 2019-2024
  • Table 14 Sales of Dairy Products and Alternatives by Category: % Value Growth 2019-2024
  • Table 15 NBO Company Shares of Dairy Products and Alternatives: % Value 2020-2024
  • Table 16 LBN Brand Shares of Dairy Products and Alternatives: % Value 2021-2024
  • Table 17 Penetration of Private Label by Category: % Value 2019-2024
  • Table 18 Distribution of Dairy Products and Alternatives by Format: % Value 2019-2024
  • Table 19 Forecast Sales of Dairy Products and Alternatives by Category: Value 2024-2029
  • Table 20 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources