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Sugar Confectionery in Romania

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    Report

  • 21 Pages
  • June 2024
  • Region: Romania
  • Euromonitor International
  • ID: 1607658
Sugar confectionery is seeing a negative-digit volume slump in 2024, whilst value is supported by price hikes. Notably, sugar confectionery falls under the shadow of the VAT increase, starting 1 January 2024, from 9% to 19% for food products with added sugar (for which the total sugar content is at least 10g/100g product). By its very nature, sugar confectionery is feeling the brunt of this strongly.

The Sugar Confectionery in Romania report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Boiled Sweets, Liquorice, Lollipops, Medicated Confectionery, Mints, Other Sugar Confectionery, Pastilles, Gummies, Jellies and Chews, Toffees, Caramels and Nougat.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sugar Confectionery market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Sugar confectionery suffers from high sugar prices and sugar-based VAT hikes
  • Halva remains a niche in other sugar confectionery
  • Haribo maintains its lead, while local player Bomboniera benefits from wide portfolio and stevia-sweetened options
PROSPECTS AND OPPORTUNITIES
  • Sugar confectionery expected to return to positive volume growth
  • Developments in retail will help support sales of private label brands
  • Premiumisation to be focussed on urban areas
CATEGORY DATA
  • Summary 1 Other Sugar Confectionery by Product Type: 2024
  • Table 1 Sales of Sugar Confectionery by Category: Volume 2019-2024
  • Table 2 Sales of Sugar Confectionery by Category: Value 2019-2024
  • Table 3 Sales of Sugar Confectionery by Category: % Volume Growth 2019-2024
  • Table 4 Sales of Sugar Confectionery by Category: % Value Growth 2019-2024
  • Table 5 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2019-2024
  • Table 6 NBO Company Shares of Sugar Confectionery: % Value 2020-2024
  • Table 7 LBN Brand Shares of Sugar Confectionery: % Value 2021-2024
  • Table 8 Distribution of Sugar Confectionery by Format: % Value 2019-2024
  • Table 9 Forecast Sales of Sugar Confectionery by Category: Volume 2024-2029
  • Table 10 Forecast Sales of Sugar Confectionery by Category: Value 2024-2029
  • Table 11 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2024-2029
  • Table 12 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2024-2029
SNACKS IN ROMANIA
EXECUTIVE SUMMARY
  • Snacks in 2024: The big picture
  • Key trends in 2024
  • Competitive landscape
  • Channel developments
  • What next for snacks?
MARKET DATA
  • Table 13 Sales of Snacks by Category: Volume 2019-2024
  • Table 14 Sales of Snacks by Category: Value 2019-2024
  • Table 15 Sales of Snacks by Category: % Volume Growth 2019-2024
  • Table 16 Sales of Snacks by Category: % Value Growth 2019-2024
  • Table 17 NBO Company Shares of Snacks: % Value 2020-2024
  • Table 18 LBN Brand Shares of Snacks: % Value 2021-2024
  • Table 19 Penetration of Private Label by Category: % Value 2019-2024
  • Table 20 Distribution of Snacks by Format: % Value 2019-2024
  • Table 21 Forecast Sales of Snacks by Category: Volume 2024-2029
  • Table 22 Forecast Sales of Snacks by Category: Value 2024-2029
  • Table 23 Forecast Sales of Snacks by Category: % Volume Growth 2024-2029
  • Table 24 Forecast Sales of Snacks by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 2 Research Sources