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Alcoholic Drinks Packaging in Turkey

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    Report

  • 9 Pages
  • October 2024
  • Region: Turkey
  • Euromonitor International
  • ID: 1668445
In 2023, beer continued to account for the overwhelming majority of total packaging retail volumes in alcoholic drinks in Turkey, at over 90%. Growth in sales of beer in the country in 2023 can be attributed to increased disposable incomes and shifts in social habits. Within beer packaging, glass bottles continued to dominate retail volumes in 2023. This is due to a combination of cultural tradition, preservation of quality, aesthetics, and recyclability.

The Alcoholic Drinks Packaging in Turkey report offers insight into key trends and developments driving packaging across the category. The report also examines trends and prospect for various pack types and closures: metal packaging, rigid plastic, glass, liquid cartons, paper-based containers; flexible packaging.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks Packaging market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS

2023 DEVELOPMENTS
  • Glass bottles dominates beer, but metal beverage cans also popular and growing
  • Good value proposition makes 700ml the preferred pack size for white spirits packaging
  • Glass bottles is the preferred pack type for wine due to premium perception
PROSPECTS AND OPPORTUNITIES
  • Increasing demand for sustainability will drive brand owners to choose eco-friendly packaging options
  • Folding cartons as secondary packaging for spirits and sparkling wine set to grow in the forecast period