Movie Theaters in the US - Market Research Report

Extra butter: Recovering employment will encourage consumers to spend more money at the movies

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

Demand for movie theaters will significantly decline through the end of 2023 as a result of intense competition from online streaming platforms. The industry experienced its largest drop in performance amid the COVID-19 pandemic, which fueled at-home viewership. Still, rising per capita disposable income and the success of blockbuster films prior to the pandemic brought some revenue growth, though this has been significantly offset by other declines. Industry revenue has fallen at a CAGR of 15.9% to $8.9 billion through the end of 2023. Profit has also declined as drops in box office attendance made paying fixed costs, such as rent, less feasible. This industry comprises businesses that primarily show movies. It includes cinemas, drive-in and outdoor movie theaters and film festival exhibitors.