Consumer Electronics & Appliances Rental in the US - Industry Market Research Report

Static noise: Demand from critical downstream consumer demographics is expected to continue supporting industry revenue growth

The industry serves consumers that lease or rent various items, including TVs, stoves, computers and refrigerators, as it primarily caters to individuals with an immediate short-term need or those seeking to purchase big-ticket items but lack the necessary income or credit. The overall economy plays a significant role in determining industry demand; when economic conditions are difficult, and consumer confidence is low, consumers may opt to rent products until their incomes improve. On the other hand, during economic booms, consumers with higher disposable incomes and access to credit can buy newer, more expensive products. The industry experienced favorable countercyclical trends during the COVID-19 pandemic. Federal assistance in response to the COVID-19 pandemic mitigated the full effects of an economic downturn. Altogether, industry revenue has been rising at a CAGR of 1.2% to $9.4 billion over the past five years, including a projected 0.3% rise in 2023. Profit is expected to reach 13.0% of revenue in 2023, up from 10.5% in 2018.

Companies within this industry rent or lease consumer electronics and appliances including DVD players, refrigerators, computers, stoves and TVs. Most industry transactions are through rental-purchase agreements that enable customers to take ownership of merchandise after an agreed-upon rental period. Companies that primarily sell electronics and appliances on a retail basis are excluded from this industry.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry's key players and their market shares.