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Concentrates in Tunisia

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    Report

  • 27 Pages
  • January 2025
  • Region: Tunisia
  • Euromonitor International
  • ID: 1801720
The decline in powder concentrates continues unabated in Tunisia 2024, reflecting changing consumer habits and a shift in preferences towards alternative beverage categories such as juices, carbonates, and other soft drinks. Powder concentrates, once a staple in many Tunisian households, have seen their appeal wane due to the proliferation of new, more convenient, and varied product offerings.

The Concentrates in Tunisia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Liquid Concentrates, Powder Concentrates.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Concentrates market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Declining demand for powder concentrates
  • Dokrem: A rising leader in the on-trade channel
  • Hazem: Sustained leadership amidst stagnation
PROSPECTS AND OPPORTUNITIES
  • Social media as a catalyst for liquid concentrates
  • Powder concentrates face imminent decline
  • Innovation as the key to liquid concentrates' success
CATEGORY DATA
  • Concentrates Conversions
  • Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  • Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
  • Table 2 Off-trade Sales of Concentrates by Category: Value 2019-2024
  • Table 3 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
  • Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
  • Table 5 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2020-2024
  • Table 6 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2021-2024
  • Table 7 NBO Company Shares of Off-trade Concentrates: % Value 2020-2024
  • Table 8 LBN Brand Shares of Off-trade Concentrates: % Value 2021-2024
  • Table 9 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2024
  • Table 10 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2024
  • Table 11 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2024
  • Table 12 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2024
  • Table 13 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2024-2029
  • Table 14 Forecast Off-trade Sales of Concentrates by Category: Value 2024-2029
  • Table 15 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2024-2029
  • Table 16 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2024-2029
SOFT DRINKS IN TUNISIA
EXECUTIVE SUMMARY
  • Soft drinks in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for soft drinks?
MARKET DATA
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
  • Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2024
  • Table 22 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2024
  • Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2024
  • Table 24 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2024
  • Table 25 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
  • Table 26 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
  • Table 27 Off-trade Sales of Soft Drinks by Category: Value 2019-2024
  • Table 28 Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
  • Table 29 Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
  • Table 30 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
  • Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2024
  • Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2024
  • Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2020-2024
  • Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2021-2024
  • Table 35 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2019-2024
  • Table 36 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2019-2024
  • Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2019-2024
  • Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2024
  • Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2024-2029
  • Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2024-2029
  • Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2024-2029
  • Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2024-2029
  • Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2024-2029
  • Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2024-2029
  • Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2024-2029
  • Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2024-2029
  • Table 47 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2024-2029
  • Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 2 Research Sources